News

Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit to hear from Claudia Nusstein, Conservation Education Program Coordinator at Genesee County Parks, Recreation & Forestry Department, as she shares the process of advancing sustainable stewardship with youth and…

Join us Thursday afternoon during the One-on-One Sessions at the 2026 New York State Tourism Excellence Summit in Corning, where Seth Orozco, Vice President of Travel & Tourism Elite Media Group, will walk you through how the Capital Saratoga Region team used Empire State Development co-op funds,…

Join us Thursday afternoon during the One-on-One Sessions at the 2026 New York State Tourism Excellence Summit in Corning, where Hayley Coriaty, Director of Operations at Alon Tourism Solutions, will talk about why destinations and its stakeholders should dedicate time to being international and…

Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit as Nigar Hale, Executive Director of Watkins Glen Area Chamber of Commerce, and Paula Tarallo, Founder and President of East Shore Marketing, share how targeted marketing, storytelling, and visitor engagement…

Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit as Ryan Geraghty, Marketing & Communications Director at This is Cooperstown, shares how a village of just 1,800 people prepared for a global tourism moment. When Ichiro Suzuki was elected to the National Baseball Hall…

In a recent Insights Driven by Data article, I explored how travelers to New York are increasingly replacing longer vacations with shorter, more frequent "micro-adventures." Mobile location data showed average visitor stays shrinking dramatically over the past several years as travelers embraced…

Join us Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where Colleen Senglaub, Digital Account Manager at Travel Alliance Partnership, will be joined by MacKenzie Zarzycki, Vice President of Marketing & Communications at Discover Saratoga, will take attendees behind the…

Join us Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where Kris Fitzgerald, Principal of 2k Design, will be joined by Sarah Bilofsky, a brand and content strategist, to find out what it took to make a longtime dream become a reality for more than 50 communities along 190…

Join us Thursday afternoon during the One-on-One Sessions at the 2026 New York State Tourism Excellence Summit in Corning, where Kimberly Corbets, Senior Sales Director at Ad+genuity, will uncover the hidden costs of programmatic advertising. While programmatic advertising promises precision and…

Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where MacKenzie Zarzycki, Vice President of Marketing & Communications at Discover Saratoga, will share how Discover Saratoga developed its award-winning Trip Ideas program by creating curated, traveler-focused…

What if the measure of a tourism attraction isn't just the visitors it welcomes, but the lives it improves? Join us on Thursday morning in Corning at the 2026 NYS Tourism Excellence Summit where Gary Hahn, Chief Marketing and Communications Officer at The National Comedy Center, will share how…

Chris Cordon is a Benefits Advisor at Affinity Benefits, a business dedicated to the proposition that associations can save their small business members from the volatility of the fully insured healthcare market. Affinity Benefits is a benefits agency with employees who average more than 20 years of…

People aren’t just using ChatGPT to cheat on their schoolwork or complete arduous tasks at work more efficiently. Travelers — especially international travelers — are increasingly turning to AI chatbots for trip inspiration, selecting destinations, creating itineraries, and booking…

$12 Million in State Support Will Help To Restore Operations at New York’s Second Largest Winery Facility in the Village of Hammondsport and Spur More Demand for New York-Grown Grapes Will Create Almost 70 New Jobs, Redevelop Operations and Boost the Wine Industry Statewide Finger Lakes Wine…

Governor Kathy Hochul today announced a new initiative for all current SUNY students with a valid student ID card or incoming SUNY students with an admission letter to receive free admission to the Great New York State Fair on Thursday, August 27 for Student Youth Day. The free admission opportunity…

Governor Kathy Hochul, in collaboration with Amtrak and the New York State Department of Transportation, today announced that tickets are now on sale for direct train service to and from The Great New York State Fair. Daily train service allows State Fair visitors a safe, convenient and…

Kimberly Corbets is the Senior Sales Director for Ad+genuity. Ad+genuity brings transparency, quality, and education to programmatic advertising. We build omni-channel strategies spanning paid social and programmatic media, giving tourism boards and DMOs clear visibility into where their dollars go…

We are excited to announce that Andreas Weissenborn, SVP of Advocacy & Destination Advancement at Destinations International, will deliver the Friday morning keynote at the 2026 New York State Tourism Excellence Summit on September 18 in Corning, New York. The 2026 Summit general session programming…

Preliminary Review Showcases Eight Consecutive Sellout Games at New York New Jersey Stadium With $2.1 Billion in Economic Impact in Just First Five Matches $228 Million in State and Local Tax Revenue Generated to Date Nearly 120,000 Affordable Shuttle Bus Tickets Sold Throughout the Tournament;…

With rising costs and increased financial uncertainty, it would be natural to assume that Americans are cutting back on travel and prioritizing other, more essential expenses. But isn’t recreation “essential” to living a happy, healthy life? That’s what I would assert. And…