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New Member Introduction: Cara Greenslade from Sidekick Creative, LLC

Aug 4, 2021


Unknown-4Cara Greenslade is a Partner and Business Director at Sidekick Creative, where she works with clients at the beginning to help understand and distill their needs throughout projects on management and strategy.

Sidekick is a graphic design studio that works closely with destinations and events on creating deeper experiences through thoughtful design and inspired visual storytelling. Their highly stylized design brings brands to life and custom illustration gives the work a unique twist. Some of the main services offered include branding, visitor guide design, map design, brochure and marketing collateral design, and merchandise design.

Cara lives in Glens Falls with her husband, who spends her free time working on on a very long list of renovations to their owner-occupied rental property. She also enjoys cooking and hanging out with friends and family.

Cara's first foray in the tourism industry was working as a lifeguard at Million Dollar Beach on Lake George where she had to mediate hundreds of tourists. Now, she especially enjoys working at a studio that helps create great experiences for tourists and partnering with clients that are passionate for the industry and the positive economic impacts tourism has on communities.

Cara is also a member of the Lake George Chamber, Saranac Lake Area Chamber of Commerce, the Glens Falls Collaborative, and the Capital Region Advertising Federation. Every year they hold a pro-bono design sprint weekend called Creative KickStart—you can learn more about that here:

This is Cara's first time being involved in NYSTIA, and she is looking forward to learning more and making connections with other members. You can reach out to Cara anytime at

Cara Greenslade

Partner and Business Director

Sidekick Creative

O: 5185387960