The 2026 NYS Tourism Excellence Awards is the premier recognition program for New York State's tourism industry. Each year, this program honors exceptional achievements by New York’s destination marketing organizations, attractions, and tourism professionals across a wide range of categories, including marketing, destination stewardship, and leadership. Honorees will be celebrated at a special ceremony and reception, hosted by Advance Media New York, on Thursday, September 17, 2026, at the Corning Museum of Glass in Corning, New York.

More information about the ceremony will be released in the coming weeks. Please check back regularly for updates.