Take Off New York: Using PTO to Help Power NYS

Research indicates New Yorkers leave over 40 million days of paid time off (PTO) unused annually —with 12 million days forfeited forever. That’s more than $3 billion in lost benefits for employed New Yorkers and a lost opportunity to recharge and reconnect personally while adding economic vitality to New York State communities.

Take Off New York is a new statewide initiative coordinated by the New York State Tourism Industry Association (NYSTIA) designed to encourage New Yorkers to use the time they’ve earned to explore and experience our incredible state. By transforming unused PTO into travel, we strengthen local economies, enhance personal well-being, and support businesses' growth and success.

This is more than a tourism campaign. It’s a movement powered by partnership.

Why Participate?

When New Yorkers take time off, everyone benefits. By joining the Take Off New York program, your DMO becomes part of a unified effort that:

• Drives Economic Impact: If all unused PTO were spent traveling in-state, it would generate over $6.2 billion in visitor spending and nearly $2 billion in employment income.
• Strengthens Well-Being: Using PTO to travel has been demonstrated to reduce stress, boost productivity, and enhance relationships.
• Promotes Accessibility: “Vacation” doesn’t have to mean far away or even for a long time - New York State offers enriching, affordable, and diverse experiences perfect for a long weekend close to home.
• Builds Local Pride / Adds Vitality tor Our Communities: Every trip supports the businesses, workers, and communities that make our destinations unique.

Participating DMOs will receive access to an Affiliate Media Kit, which includes:

These ready-to-use assets will help you seamlessly integrate the Take Off New York message into your own marketing efforts, inspiring travelers to use their PTO to plan trips right here in the Empire State.

Help us inspire New Yorkers to take their time off—and take it in New York.