2025 Wheresight Digital Marketing Initiative

As the tourism industry continues to evolve, remaining competitive requires robust digital capabilities. The Wheresight Digital Maturity Accelerator (DMA) provides an integrated approach to measure, benchmark, and enhance the digital maturity of tourism operators. Our offerings, benefits, and strategic implementation plan are designed to support your destination’s journey towards the digital transformation of your destination business community.

How does it work?
Wheresight collaborates with tourism organizations to deliver customized solutions that enhance digital maturity. Our comprehensive packages offer actionable insights, bolster digital transformation, and improve performance across key areas like marketing, sales, and operations. These solutions are meticulously crafted to address your destination partners specific needs and align with your strategic goals.

“Destinations challenges vary, but what’s certain is the more digitally mature the destination is, the easier it is to attract visitors and drive business revenue”
Paul Keeley, Failte Ireland 2025
CEO
The National Tourism Development Authority for Ireland
$300m annual budget. 6.5 million visitors a year

This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council.

2025 Wheresight Digital Marketing Initiative details & support:

For the Operator/Tourism Business:

  • Identify revenue leaks in UX
  • Identify new sales opportunity
  • Clear roadmap to improve, what’s important next
  • Benchmark against peers for insights, what we like to say
    ‘what does good look like’

For the DMO/CVB/TPA:

  • Data driven decisions on where to invest and support
  • Instant direction on strategic marketing
  • Channel sales patterns
  • Tool implementation and success

Key Features:

  • Custom Dashboards: Gain insights from individual and group-level dashboards.
  • Roadmaps: Receive customized roadmaps outlining achievable quarterly actions.
  • Mentorship: Benefit from ongoing support from digital transformation and marketing mentors.
  • Benchmarking Tools: Access local, national, and international peer benchmarks.*

*Peer benchmark is only available against other participating

For a comprehensive overview of this program, access our NYSTIA webinar presentation: 

Recap: Accelerate Digital Maturity Across Your Operator Network - Wednesday Webinar #2

Questions? Please contact Karl Llewellyn, Wheresight; Karl@Wheresight.com.

Participant Agreement Form:

By completing and submitting this Participant Agreement Form, I acknowledge my organization will be invoiced by NYSTIA for our partner match investment for the 2025 Wheresight Digital Marketing Initiative.

  • I understand that New York State-sourced funding (e.g. Tourism Matching Funds, etc.) cannot be used for my partner match investment for the 2025 Wheresight Digital Marketing Initiative.
  • I agree that any materials distributed with regard to this initiative must include this footnote:

    This project is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

  • While no specific advertising or media buy is integral to this initiative, I understand that any use of the I LOVE NEW YORK branding must be approved in advance and include the required legal language. Materials must be submitted to Rachele Markle at Rachele@nystia.org. Rachele will liaison promptly with ESD/ILNY for brand review and cannot be released until approved.

This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

Contact info for the person authorizing participation:
Please indicate your commitment by selecting an option below: *

Initiative Liaison Contact Information

The initiative liaison is the main point of contact responsible for execution and reporting on the progress and outcomes of this initiative. Please complete only if your content liaison is not the person authorizing participation already listed above.

Click To Submit Your Completed Participant Agreement Form: