My friends at the New York State Tourism Industry Association often say, “Tourism is everyone’s business,” and they’re right — thriving tourism strengthens local economies, supports jobs, and brings vibrancy to communities. That’s why I’m excited to share Lynkwell’s newest white paper, EV Charging: The Highest ROI Marketing Tool for Hotels and Destinations.
Think of it as the marketing investment that keeps paying you back. Hotels often dedicate 8%–15% of annual revenue — $80,000 to $150,000 for a $1M property — to digital ads, SEO, and loyalty programs that vanish once the budget runs dry. By comparison, installing a Level 2 EV charger averages $3,500 per connector — often with up to 80% of the cost covered by incentives — and keeps working for you for years, drawing in high-value EV travelers, boosting bookings, and building long-term loyalty.
And it’s not just about guests. Workplace EV charging can be a powerful tool for retaining your best staff. In a competitive labor market, providing on-site charging reduces turnover costs (averaging $4,000 per replacement), eases commutes, and shows employees you value their time, expenses, and well-being — a win-win for service quality and brand reputation.
Read more about it here: https://info.lynkwell.com/
Learn more about current rebates and incentives in your area: https://lynkwell.com/
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