How Destinations are Building the Case for Tourism


Across New York State, destination organizations are leading powerful advocacy efforts to demonstrate the value of tourism in their communities. 

This resource highlights real-world examples of how individual markets are engaging partners, amplifying local voices, and building support for sustained investment in tourism at all levels.

Learn more about the NYSTIA Advocacy Committee

Amplifying Local Voices

Cayuga County Tourism

The Cayuga Tourism Advocacy Campaign elevates local voices to tell the story of tourism through the people who live, work, and invest in the community. Local business owners and regional partners were invited to share, in their own words, why they support the tourism office and what tourism means to them, their businesses, and Cayuga County as a whole. These stories highlight collaboration, economic impact, and the shared belief that tourism strengthens the county for everyone.

Check out their video:

Mobilizing and Unifying Tourism Stakeholders

Destination Marketing Corp. Serving Otsego & Schoharie Counties

Facing a potential 23% budget cut, Destination Marketing Corporation quickly mobilized community partners to demonstrate the true value of tourism promotion. Leaders from cultural institutions, small businesses, healthcare, and hospitality submitted videos testifying how DMC’s work directly drives visitation, economic impact, and even workforce recruitment across Otsego County. Their collective voices highlighted the measurable return on investment from increased attendance and shoulder-season revenue to local tax contributions and regional visibility.

Check out their video:

Highlighting the Impact Behind the Story

Orange County Tourism
This testimonials video was created to showcase the real impact of our work and the value of our partnerships. Making Orange County, NY look fun and inviting is part of the job, but it’s done with intention and strategy. Local partners were invited to share, in their own words, how they work with our team and why that partnership matters. Their stories highlight how our role as a strategic marketing resource and connection point helps drive visitation, support local businesses, and position Orange County as a destination people genuinely want to experience.
 
Tourism marketing budgets are increasingly under pressure, something we’ve seen right here in the Hudson Valley. This reinforces the need "to do more" to "get more." By taking a deeper dive into our own community and partnerships, we not only encourage local spending but also give our partners the tools and visibility they need to be more successful.
Check out their video:
Advocacy