Across New York State, destination organizations are leading powerful advocacy efforts to demonstrate the value of tourism in their communities.
This resource highlights real-world examples of how individual markets are engaging partners, amplifying local voices, and building support for sustained investment in tourism at all levels.
Amplifying Local Voices
Cayuga County Tourism
The Cayuga Tourism Advocacy Campaign elevates local voices to tell the story of tourism through the people who live, work, and invest in the community. Local business owners and regional partners were invited to share, in their own words, why they support the tourism office and what tourism means to them, their businesses, and Cayuga County as a whole. These stories highlight collaboration, economic impact, and the shared belief that tourism strengthens the county for everyone.
Check out their video:
Mobilizing and Unifying Tourism Stakeholders
Destination Marketing Corp. Serving Otsego & Schoharie Counties
Facing a potential 23% budget cut, Destination Marketing Corporation quickly mobilized community partners to demonstrate the true value of tourism promotion. Leaders from cultural institutions, small businesses, healthcare, and hospitality submitted videos testifying how DMC’s work directly drives visitation, economic impact, and even workforce recruitment across Otsego County. Their collective voices highlighted the measurable return on investment from increased attendance and shoulder-season revenue to local tax contributions and regional visibility.