Feb 13, 2026
Request for Proposal: Integrated Marketing Services for Finger Lakes Wine Country
The below RFP and article has been taken directly from fingerlakeswinecountry.com
Supporting a Transition to an Agency-Led Operational Model
Date Issued: February 2, 2026
Response Deadline: February 27, 2026 by 4:00 p.m. EST
Finger Lakes Wine Country (FLWC) represents one of New York State’s most distinctive destinations—where world-class wine and craft beverages, outdoor adventure, and vibrant small towns come together to create a powerful sense of place.
Our role is to steward and elevate that regional story, connecting audiences to experiences that feel both authentic and unforgettable.
As FLWC enters a new chapter, we are seeking a strategic, full-service marketing agency to serve as our outsourced marketing department and long-term brand partner. This RFP marks a deliberate shift to an agency-led operating model—one designed to strengthen brand consistency, expand reach across traditional and emerging discovery platforms, and deliver measurable impact at scale.
The selected agency will lead brand stewardship and integrated earned, owned, and paid media efforts, working directly with the FLWC Board of Directors to shape the future of destination marketing for Finger Lakes Wine Country.