Apr 14, 2022
- Kelly Kaepplinger is the Account Executive at State Point Media, Inc., a leading sponsored editorial content service connecting brands with customers through the mass readership of local online & print media outlets.
As Account Executive, Kelly helped launch their new StateTravel stories service and Manage Sales in New York, Pennsylvania, Wisconsin, Tennessee, and California, and oversees the management of Illinois, Missouri and Texas.
"We offer a unique and cost-effective way to promote your destination to travel consumers in New York & Pennsylvania," said Kelly. "Along with being featured as a top destination in New York, we will work with you to develop a 125-word profile highlighting your destination's top features and our editorial format is more credible than traditional advertising. Plus, our customers control the message and receive free promotional rights to their stories, so they can further promote them on their website & social media channels, etc."
Customers can choose from a number of timely travel “round-up" stories (e.g. “Summer Experiences to Put on Your List") in which to be profiled with up to 5 other destinations. Each story runs for 6 weeks on 80+ media websites and a cumulative audience reach of over 11.5 million readers in New York & Pennsylvania! Customers will receive real-time online coverage reports with links to all placements while the story is running.
Born & raised in Arlington Heights, Illinois, Kelly went to school at Eastern Illinois University, majoring in Hospitality Management with a minor in Business Administration. She gained extreme experience working for Ala Carte Entertainment (for 9+ years), the Illinois Restaurant Association, Entertainment Cruises (off Navy Pier), and the Overture Center for the Arts. Kelly also helped launch a Startup called Provi (until the pandemic).
Kelly loves anything and everything outdoors, and is a major sports lover. "Hockey, Football (Go Bears!), golf, which I just started to learn how to play and am loving it. I can also play frisbee, bags or darts for hours on end." She describes herself as having a major green thumb with her plants and garden, and loves cooking and using her own home-grown garden herbs. She is also a huge animal fan!
StatePoint has been providing sponsored editorial content services to national consumer brands for over 12 years. They have worked with hundreds of top brands, including the American Medical Association, General Electric, Nutrisystem, various P&G brands, Toyota, Whole Foods, and Wells Fargo, just to name a few.
"As a new member of NYSTIA, we are excited to now offer our unique online consumer media network to tourist destinations in select states, including New York!" said Kelly.
Contact Kelly with your needs or questions: