“Let’s Meet”: Drum Country NY’s New Economic Development Campaign

Oct 27, 2021


- Black Dog Designs has just announced its new marketing campaign for Drum Country: Let's Meet. The primary goal of the LET'S MEET campaign is to encourage business expansion in the region, draw new business and industry, and attract and retain a skilled and diverse workforce. The campaign is highlighting the best assets of the region and includes messaging such as LET'S MEET outdoors, LET'S MEET opportunity, LET'S MEET growth, LET'S MEET industry, and more.

Drum Country encompasses Jefferson, Lewis, and St. Lawrence counties in north-central New York State, surrounding Fort Drum, the largest United States Army base in the northeast. These efforts will help to attract businesses of all sizes to our already robust list which includes Kraft Heinz, Alcoa, Corning, Car Freshener and many more.

What did they do?
  • Brand development
  • Campaign development
  • Web design and development
  • Marketing strategy
  • Content creation


What is the impact?

“Drum Country NY highlights all of the assets of the region that make it a great place to locate and grow businesses," says Patrick Kelly, Executive Director for the St. Lawrence County Industrial Development Agency.

Read the full Press Release.


About Black Dog Designs

Black Dog DESIGNS is a full-service marketing agency located in Glens Falls, NY. We believe in having fun and showing results. Our team thinks branding, graphic design, web design, and all things marketing, in and out of the office.