News

Earlier this year, Tour Cayuga embarked on a brand visual update to ensure cohesiveness between their digital and print marketing and to better reflect their organizational identity as Tour Cayuga in the Finger Lakes. As the top-producing agricultural county with the most freshwater coastline…

Cayuga County, NY — Tour Cayuga recognized seven partners and community leaders with the 2026 Commemorating America 250 Tourism Awards during its annual Where Tourism Meets Community luncheon on June 17 at Emerson Park Pavilion on Owasco Lake. The annual luncheon brings together tourism…

The Haverstraw Brick Museum's mission is to support the preservation of the local and regional history of the Hudson River Valley, provide an educational center to maintain knowledge of the area’s historic brick-making heritage and environmental legacy, and inspire and celebrate the vibrant…

When tourism professionals think about marketing, most of us picture social media campaigns, digital advertising, content creation, and public relations. But what if some of the most effective marketing investments aren't conventional “marketing” investments at all? Parks & Trails New York…

We are excited to announce that Geoff Freeman, President & CEO of U.S. Travel Association, will provide keynote remarks the morning of Thursday, September 17 at the 2026 New York State Tourism Excellence Summit in Corning, New York. His remarks will be followed by a roundtable discussion of advocacy…

We live in a rapidly evolving attention economy in which AI is flooding the internet, resulting in concerns of oversaturation and disengagement with consumers. From written articles to YouTube videos to short-form content, AI-produced media is growing increasingly realistic yet emotionally empty.…

(Read her article below, use this link to view Emma's video) I knew I would gain an education in much more than just English literature when I started university in London. I knew I would become familiar with art and history by exploring London’s museums and being a part of its creative community.…

Legislation Honors the Legacy of Harriet Tubman and Freedom Seekers by Dedicating a Portion of State and Local Roads in their Honor New Highway Signage to Highlight Underground Railroad Landmarks from Auburn to Niagara Falls Governor Kathy Hochul today signed legislation officially adding the…

Alon Tourism Solutions continues its role as a dominant force in the global hospitality industry offering education, training programs, B2B sales events, and strategies to destinations and destination products to successfully drive a more robust visitor market.  A leader in educating,…

September 16, 2026Radisson Hotel Corning | Corning, NY Register Now Tourism advocacy is no longer optional. It's essential. What happens when someone in an important meeting says: "Tourism is just low-paying service jobs." "Tourism has made housing unaffordable." "Occupancy tax revenue should be…

Michele Cota is the Executive Director of Discover New England, a regional destination marketing organization promoting travel to and within the member states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Michele Cota began working for Discover New England in 2022…

Wheresight is delighted to offer NYSTIA members exclusive access to our Activate5 program at a significantly reduced rate.   As a NYSTIA member, the standard $900 setup fee has been waived, reducing the total investment from $4,995 to $4,095 only $819 per business for 12 months.   Activate5 is…

The Canal New York Marketing & Business Alliance invites members, friends, and tourism colleagues to join them in Seneca Falls on Juneteenth for an engaging three hour program of reflections, presentations, networking, and professional development focused on heritage tourism, community…

Cayuga County, June 2026 – Tour Cayuga is pleased to announce the recipients of its 2026 Tourism Support Grant program. This year, a total of $30,000 has been awarded to support 22 local events, programs, and community experiences taking place throughout Cayuga County. The Tourism Support…

The New York State Fair (or as I call it "Faircation") is one of my favorite events of the year. I absolutely love the 13 full days of speaking with fairgoers about all the fantastic destinations and attractions New York State has to offer. I think you will too, if you join me this year! This is a…

Please join us in welcoming Colton Sears, NYSTIA's 2026 Roger Dow Travel & Tourism Intern. Colton is a student at Cornell University, studying Hotel Administration with a specialization in Marketing and a minor in Film. Fundamentally, Colton is interested in the business of people. Whether it's…

Emma Huhtala is a student at University College London (UCL), a university in Central London ranked ninth in the world by QS World Rankings. UCL is known for its international community and its emphasis on inclusivity and academic research. As an incoming final-year student at University College…

WATERFORD- As the NYS Canal System opens for the year, the Erie Canalway National Heritage Corridor is calling for entries for its annual Erie Canalway Photo Contest. Amateur and professional photographers are invited to submit up to three images that capture the canals’ beauty, vibrancy, and…

Bubar joins the NFCC sales team following several years with the Merani Hotel Group, where she previously served as Catering Sales Manager before most recently working as Human Resources and Talent Acquisition Administrator. In her new role, Bubar will focus on attracting meetings, conferences,…

Nick Beaulieu is a Sales Director at Sojern, the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight,…