Sep 14, 2026
2026 NYS Tourism Excellence Awards Honoree: Innovations & Strategies to Address New/Unique/Changing Markets
From Tourism Business to Travel Trade Ready: The Amplify Effect
Hayley Coriaty, Director of Operations of Alon Tourism Solution, will join us on Thursday in Corning at the 2026 NYS Tourism Excellence Summit to share how Amplify, a 12-month business development program, helps tourism organizations become travel trade-ready, expand their market reach, and connect with qualified domestic and international buyers.
Through strategic consulting, industry representation, buyer engagement, and hands-on sales support, Alon serves as an extension of your team to increase visibility, build partnerships, and drive measurable business growth.
Why You Should Attend This Session:
- Learn how to attract more domestic and international visitors by becoming travel trade-ready and connecting with the buyers who package and sell tourism experiences.
- Discover how to save time and money by leveraging Alon's award-winning business development program instead of navigating trade shows, buyer outreach, travel and expenses, and industry relationships on your own.
- See how Amplify can accelerate your business growth through year-round sales representation, strategic consulting, buyer introductions, and measurable opportunities that increase visibility, partnerships, and revenue.
Key Takeaways:
- A clear understanding of what it takes to become travel trade-ready and position your business for long-term success in domestic and international tourism markets.
- Actionable strategies to increase visibility, build meaningful buyer relationships, and generate new tourism business without the high cost of navigating the industry alone.
- A practical roadmap for accelerating business growth through strategic partnerships, sales representation, and proven travel trade development techniques.
About Hayley:
Hayley Coriaty is the Director of Operations at Alon Tourism Solutions, where she helps destinations, attractions, and tourism businesses strengthen their travel trade strategies, expand market reach, and drive sustainable business growth. With more than 15 years of experience in hospitality, attractions, destination development, and tourism sales, Hayley has held leadership roles with Marriott, Hilton, LEGOLAND® New York Resort, Great Jones Distilling Co., and One World Observatory. She is passionate about building strategic partnerships, developing innovative tourism programs, and creating measurable economic impact through travel.
About Alon Tourism Solutions:
Alon Tourism Solution is committed to transforming tourism destinations and suppliers into globally marketable, ready-to-sell offerings through a proven and replicable framework for success. By addressing industry knowledge gaps, we empower clients to expand their reach, educate their teams, and build sustainable, profitable relationships with the travel trade and reseller networks. With expertise in strategic consulting, tourism training, and targeted networking, we help destinations and businesses grow their tourism sales pipelines while enabling buyers to expand product catalogs, creating a win-win environment for all. Guided by our unwavering focus on client needs, goals, and budgets, we deliver sustainable solutions that foster a healthy, interconnected global tourism ecosystem, bringing memorable experiences to travelers worldwide.