News

Last week’s Wednesday Webinar featured Carl Llewellyn and Lachlan Rigby of Wheresight, who shared an exclusive look at the digital maturity of tourism businesses across four New York State counties. What Is Digital Maturity and Why It Matters: Wheresight partners with DMOs and CVBs to measure…

Governor Kathy Hochul and Commissioner of Education Betty A. Rosa today announced the launch of Phase One of the transformation of the New York State Museum. Made possible by Governor Hochul’s historic $150 million investment in the Museum’s future, the initial rollout includes major new…

We experienced good traffic despite challenging weather conditions at two events this past weekend. The New York State Tourism Champions booth was at the New York City Travel & Adventure Show, held at the Jacob Javits Convention Center on January 24th-25th. The booth was also at the AAA Pittsburgh…

This week’s Wednesday Webinar featured Sally Donovan and Jamie Mageau of Rove, who demonstrated how destinations can turn data into a powerful driver of growth, using the Catskills as a real-world case study. Why Data Matters for Destination Growth Sally opened by emphasizing that while…

Join us on Wednesday, January 28th, at 9:15 AM for an engaging Wednesday Webinar with Laughlin Rigby, Director of AI & Digital Transformation, and Karl Llewellyn, International Commercial Director, from Wheresight, a leading partner for destination and tourism organizations focused on helping…

Rich Michel Jean Baptiste is the President and Founder of Transpovia, an international airport transfer and ground transport service operating across various geographies. Transpovia's goal is providing a reliable and scalable transportation service offering added value not only for passengers and…

This week’s Wednesday Webinar featured Garrett Tyler-Parker from Tourism Research Australia (TRA), who shared actionable insights on agritourism, accessible tourism, and adventure travel, highlighting trends that could inform New York’s tourism strategies. Accessible Tourism: A Growing…

This article was written and provided by NYSTIA Member Megan Pistolese-Shaw, Education Outreach Coordinator at SLELO PRISM. Picture yourself stepping into a quiet winter forest. Snow softens every sound, settling gently on the branches of towering evergreens. The air is crisp, the world still. Among…

We launched our 2026 travel show schedule with the Washington, D.C. Travel Adventure Show, held at the Walter E. Washington Convention Center, January 17th and 18th. Booth traffic was great, with enthusiastic travelers eager to explore New York State.   The show was crowded, with attendees of…

Applications To Host Events Must Be Submitted by February 13; Link To Apply Is Available Here  Governor Kathy Hochul today announced the launch of the New York State Community World Cup Grant Program, a new statewide initiative that will support locally led public viewing events tied to the…

Governor Kathy Hochul today celebrated the groundbreaking of Micron’s first semiconductor fabrication facility in Clay, Onondaga County — a culminating milestone for the largest private investment in New York history and a transformational moment for the state’s economy. The…

Join us on Wednesday January 21st at 9:15 AM for our Wednesday Webinar presentation with Jamie Mageau, Head of Advisory Services, and Sally Donovan, Client Relations Lead, with Rove, as they demonstrates how Ulster County connects the dots between visitor experience, behavior, and spend data to…

Governor Announces Investments Toward Statewide Universal Child Care To Make New York More Affordable for Families Cracking Down on Fraud To Reduce Insurance Rates for Drivers and First-In-Nation Plan To Address Excessive Home Insurance Company Profits Proposing Sweeping Reforms to Protect…

Kirsten Asuncion is a Senior Media Solutions Associate of Expedia Group Advertising.  Expedia Group Advertising connects advertisers with the travelers who matter most across a global portfolio of trusted travel brands, including Expedia, Hotels.com, Vrbo, Travelocity, Orbitz, Hotwire and more.…

Join us on Wednesday January 14th at 9:15 AM for our Wednesday Webinar presentation with Garrett Tyler-Parker, Director of Analysis and Insights, from Tourism Research Australia. Three growing tourism trends are reshaping how visitors connect with and experience destinations: accessible and…

We’re excited to kick off the new year with the launch of our January Wednesday Webinar Series, beginning January 14 at 9:15 AM! Grab your favorite morning beverage and join us on Wednesday mornings for engaging conversations and case studies covering agritourism and accessibility, data-driven…

Megan Pistolese-Shaw is the Education, Outreach, and Communications Coordinator for St. Lawrence Eastern Lake Ontario Partnership for Regional Invasive Species Management (SLELO PRISM). SLELO PRISM is one of eight PRISMs that span the state of New York. SLELO PRISM is hosted by The Nature…

"As we step up to the plate in 2026, I’m excited about where NYSTIA is headed and even more energized by how we’ll get there together. Our Game Plan for the year ahead focuses on strengthening advocacy and community relations, delivering clearer value to members, and sharpening our role as as…

Thank you to everyone who joined us last week at the Fourth Annual Virtual NYSTIA Member Meeting & Holiday Party! The party wouldn't have been possible without the leadership and support ofNYSTIA Board Chair Cassandra Harrington, who delivered comprehensive end-of-year recaps of NYSTIA…

Your Tourism Champions booth was at Destiny USA, one of the 10 biggest malls in the US, on December 19th and 20th, reaching holiday shoppers. We were joined in the booth by Kaytlynn Lynch from Madison County Tourism. Over the two days at Destiny, we saw shoppers from all over stop by the booth. I…