November 19 | 9:15 - 9:45 AM
Join us on Wednesday, November 19th, at 9:15 AM for our Wednesday Webinar presentation with Zartico and the Lake George Regional Chamber of Commerce & CVB to learn about destination strategy!
No two destinations are alike, and neither are the strategies that drive results—so how do you identify the approach that’s right for you? In this webinar, discover real-world examples of New York destinations using visitor intelligence to guide decisions for both local and out-of-state visitors. See how one destination leveraged local visitor insights to measure community impact, while another used out-of-state visitor data to inform marketing and investment strategies. You’ll leave with a clear understanding of how “zooming in” and “zooming out” can transform your destination strategy.
Why You Should Attend This Session:
- Learn how local and out-of-state visitors shape New York destinations differently
- Hear real-world examples of data driving smarter marketing and investment decisions
- Discover how “zooming in” and “zooming out” can transform your strategy
- Uncover new KPIs that you can introduce to your community and stakeholders: Local Visitor Impact by Industry + Local Business Spending Impact
Key Takeaways:
- Gain insights into the impact of local vs. out-of-state visitors
- Learn practical ways to use visitor intelligence for better decision-making
- Walk away with actionable strategies to boost engagement and ROI
About the Presenter:
Dylan Forsyth is a Client Experience Manager at Zartico who provides exceptional insight and support to clients.
At Zartico, Dylan is working day in and day out to provide data and insights to ensure that clients are making a massive impact on their community as a whole. Being an advocate and voice for the client is paramount to fostering that relationship, and this is something clients can expect to receive on a daily basis. Prior to joining Zartico, Dylan was an Account Executive at Plate IQ, where he held a book of businesses across multiple states and utilized a cutting edge AI tool that helped restaurants, hotels, and country clubs maximize their efforts.