Lunch & Learn Webinar: Digital Discoveries: Lessons Learned from Tenement Museum

Kayla Lloyd, Senior Marketing Manager at BBG&G Integrated Marketing will discuss how in 2023 Tenement Museum partnered with BBG&G to successfully market and promote the museum’s reopening. BBG&G developed and executed a digital advertising campaign that focused on bringing awareness to the reopening, highlighting available tours, exhibits, and programs, and promoting the museum's 35th anniversary. Since the campaign's inception, Tenement Museum has seen significant growth in its online presence and continues to work with BBG&G to expand upon that growth. This workshop will give attendees the inside scoop on how the digital strategy was developed and implemented - as well as the results!

Why You Should Attend: 

• Learn how a comprehensive digital ad strategy is developed 
• Discover the key components of a successful digital ad campaign
• Learn what kind of results you should expect 

Key Takeaways: 

• The importance of a well-thought-out strategy as the foundation for your campaign.
• The significance of strong branding and visuals to appeal to your audiences.
• How digital advertising can move the needle for you!