Sep 5, 2017
Join the SCCVB and the Corning Museum of Glass as we host "Thinking About Tomorrow's Visitors Today" on Monday September 11th. President/CEO of New York Welcomes You Josiah Brown, or the New York Sherpa as he is called, will share perspectives on winning first time visitors, developing product and marketing around history's largest and most frequently traveling demographic: Millennials, and how to think differently about groups for the future.
Registration, Coffee and Conversation
9:00am - 10:00am
Winning More First Time Visitors
First time visitors are 11x harder to win than a return visitor, but they are how we grow our future. Learn the three main principles of how destinations can capture more first time visitors.
10:00am - 10:15am
10:15am - 11:00am
Thinking Differently About Groups for the Future
The group travel business is changing and savvy destinations will have to think differently to continue to grow this sector. Knowing why things are changing in groups and how tomorrow's group traveler will think will be the key to strengthening group business.
11:00am - 11:15am
11:15am - 12:00pm
Panel to the Future
Hear from young people on how they think, where they find their info and what truly motivates them to travel.
Location: The Corning Museum of Glass, 1 Museum Way, Corning, NY 14830
Ticket cost is $39.00 and includes $10.00 lunch voucher at CMoG cafÃ© and free admission to CMoG for remainder of the day. Click for more information and online registration
Editor's Note: Josiah Brown is also a board member of the New York State Tourism Industry Association (NYSTIA).