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“Rochester Rising”

Apr 21, 2020

Visit Rochester Releases “Rochester Rising" Message to Greater Rochester Community

Amid the ongoing COVID-19 pandemic, Visit Rochester is sharing a message of hope and resilience with the Greater Rochester community under the theme of “Rochester Rising."

To bring the “Rochester Rising" initiative to life, Visit Rochester created a video which aims to provide a message of hope and resilience with the Greater Rochester community. The video message notes that while we navigate these unprecedented times, there are a few things we know for certain. We know that neighbors will continue to help one another, that our community will continue to rally around local businesses and that once again, as we have many times before, Rochester will rise.

The campaign utilized User Generated Content featuring real images taken from different vantage points throughout the community.

“Now more than ever it is critical that we come together to take care of one another and rally around the Greater Rochester community," said Don Jeffries, President & CEO, Visit Rochester. “During this time of great uncertainty, we remain committed to the many organizations, businesses and people who make Rochester an incredible place to live, work and visit. Our team will continue providing and information and resources to local tourism and hospitality businesses and employees, as well as providing support to our community as a whole."

You can view the full “Rochester Rising" video message here: Rochester Rising Video

In addition to this video message, Visit Rochester has been compiling a list of some of the many good news and examples of our community rising to support one another during this time, again under the theme of “Rochester Rising." That list is regularly being updated, and can be viewed at Visit Rochester


About Visit Rochester

Visit Rochester is the official tourism promotion agency for Greater Rochester and Monroe County. Visit Rochester is a membership organization with over 400 members representing, lodging, retail, restaurants, services, and community organizations. Working together with our members and partners, our mission is to sell and market Greater Rochester as a preferred destination in order to grow and maximize visitor spending and to enhance the economy. To learn more go to