Skip to Main Content

Pre-Release Book Launch at NYSTIA Annual Meeting

Sep 12, 2023

Author Nicole Mahoney to dedicate book sale and signing to NYSTIA's Charlie Daley / Dave Thornton Scholarship

- 100% of Proceeds Donated To Scholarship Fund -

On several occasions over the past few years, NYSTIA's members have been invited to contribute to Break The Ice Media President & CEO Nicole Mahoney's research on partnership and collaboration.

Now that her research and insights are being released in book form, and in the true spirit of partnership and collaboration, Nicole is generously partnering with NYSTIA to pay tribute to Charlie Daley, winner of this year's NEW YORKER award. Charlie is being honored for his decades of work to establish and support the Destinations of New York State Scholarship Fund, supporting New York State students attending New York colleges and universities to pursue careers in tourism, hospitality, and culinary industries.

All proceeds from the pre-release book sale and signing will be donated to the scholarship fund that Charlie created to support the specific scholarship NYSTIA established in his name.

We hope you will purchase a book (or two or three!) and attend Nicole's book signing at NYSTIA's Annual Meeting. You can pick up your book at the NYSTIA Annual Meeting registration desk.

Thank you,

Bob Provost
President & CEO
New York State Tourism Industry Association

Stronger Together: Building World-Changing Business Collaborations by Nicole Mahoney

From the Author:

One of my pandemic projects has finally come to fruition and I am excited to share that on September 19, my first book, Stronger Together: Building World-Changing Business Collaborations, will be released. The basis of the book includes the results of original research, recorded conversations with more than 300 podcast guests, and my own personal experience.

Research has proven that organizations that collaborate benefit from fresh, innovative ideas, improved brand reputation, operational efficiencies, and increased trust. The proprietary framework and strategies outlined in Stronger Together will help expand your knowledge about collaboration, will make you a better collaborator, and will teach you how to seek out and organize collaborations that will lead to business success.

Writing a book and sharing your ideas with the world is a scary process. It is full of unknowns and places you in a very vulnerable spot. As this process has come to an end, I can’t help but wonder – “will anyone read it?”, “if they do read it, will they like it?”, “does anyone care about it?"

I sent a few advance copies to business leaders that I knew would give me honest feedback and the early reviews give me confidence that this book is worth reading.

Nicole Mahoney’s vivid style of writing infuses her advice with critically true admonitions for our times, be you in business, tourism, hospitality, travel, or wanting to make your community function better: 'Be genuine and prepared for courageous conversations,' and 'bring your best self to the collective.' You can trust this book. Do yourself a favor—give a copy to someone you want to collaborate with." — Rick Antonson, Former President & CEO, Tourism Vancouver, Past Chair, Destinations International, and Author, 'Train Beyond the Mountains;' 'Journeys on the Rocky Mountaineer'

About Nicole

Nicole Mahoney is the CEO of Break the Ice Media, a strategic PR and Digital Marketing agency working exclusively in the travel, tourism & hospitality industry helping marketers create demand, inspire visitation, foster connections, drive conversions and strengthen ROI. She and her team do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

To strengthen their marketing skills and stay current on hospitality and tourism marketing strategies and trends, the collective team invests over 450 staff hours a year attending educational events and conferences. Meet Nicole