News

Sean T. Fitzpatrick is Chief Marketing Officer at Overit, a nationally recognized creative agency based in Albany, NY. Overit, a national full-service marketing and communications agency, brings deep expertise in travel and hospitality, including destinations, hotels, tourism organizations, and…

On Wednesday afternoon, April 22 at the 2026 New York State Tourism Conference, Sarah Just, Director of Sales and Conference Services at Turning Stone Enterprises, will provide an update on the new developments at Turning Stone. Gain insight on upcoming projects, enhancements to meetings…

On Wednesday, April 22 at the 2026 New York State Tourism Conference, rove co-founder James Sauter will moderate a panel of tourism industry thought leaders who will discuss the rapidly evolving use of Artificial Intelligence (AI) and its impacts across all aspects of the tourism…

The following message is taken directly from the NYATEP newsletter: We are pleased to share an important leadership announcement for the New York Association of Training and Employment Professionals (NYATEP). NYATEP has appointed Chris Neale as its next Chief Executive Officer, effective June 1,…

As New York State destinations face increasing pressure to maximize impact with limited resources, a strategic approach of repackaging existing assets offers a timely and cost-effective way to generate new energy, visitor interest, and local pride. Join us at the 2026 New York State Tourism…

New augmented reality experience brings Ontario County’s history to life through interactive storytelling and on-site exploration  Canandaigua, NY — Visit Finger Lakes (www.VisitFingerLakes.com) is pleased to announce the launch of the Finger Lakes Virtual Museum during…

As traveler demand shifts toward outdoor recreation, authentic experiences, and slower, place-based travel, New York’s trail network is uniquely positioned to support resilient tourism growth. Join us at the 2026 New York State Tourism Conference in Utica, New York, where Erica Schneider, Policy…

Learn how partnerships and international marketing strategies can help grow global visitation to New York State. In this panel discussion, hear real-world examples of how collaboration, strategic programs, and creative experiences are helping destinations of all sizes connect with international…

This blog is brought to you by SLELO PRISM’s Pledge to Protect.  April is Earth Month, a natural time to reconnect with the places around us. Whether that’s a walk close to home, time in the garden, or a day on the trail, Earth Month is a reminder that those everyday moments…

We are in the age of advocacy! Advocacy must be a 365 days per year mindset in Destination Organizations. Advocacy is not lobbying, it is the entire ecosystem we need to build relevancy and support for our work and funding. Preview the 6 hour Destination Advocate Program that will be held in Corning…

Travis Cain is the Co-Founder and Creative Director at Brave World Media, a full-service creative agency specializing in social strategy and management, brand storytelling, design, web development, video production, and photography — with deep expertise in tourism and economic development…

Participants Will Celebrate New York’s Public Lands by Volunteering in Cleanup and Stewardship Events Throughout the State Register for this Event Here Registration is now open for the 15th annual I Love My Park Day, which will be held on Saturday, May 2, 2026 at state parks,…

The travel trade—tour operators, receptive operators, and destination management companies—is one of the most powerful distribution channels available to New York State destinations and suppliers, and one of the least understood. This breakout session on Friday, April 24 at the 2026 New York…

Alastair Jack is the managing director at Curacity. Curacity helps destinations translate their brand story into editorial opportunities that build awareness and consideration among travelers already engaging with travel and lifestyle content. Curacity complements broader tourism marketing efforts…

We are excited to announce that Rich Gagliano, Senior Vice President, Marketing, Empire State Development, and Ross Levi, Executive Director / Vice President of NYS Division of Tourism - I LOVE NY, Empire State Development, will provide an I LOVE NY update at the 2026 New York State Tourism…

Your Tourism Champions booth was on display at the Montreal Outdoor Adventure Show at the Palais des congrès de Montréal on March 28th & 29th. We were joined in the booth by Kosta Tsimiklis from REACH GLOBAL, representing I LOVE NEW YORK, and Sylvie Nelson from Adirondack Executive Services,…

During last week's Wednesday webinar, Kelly Fitzpatrick from Zartico brought together panelists, Brian Hayden from Visit Buffalo, Erin Rafalowski from Visit Ithaca, and Hilary Fenner from Tour Cayuga to discuss how they promoted their local craft food and beverage to enhanced visitor experience and…

Beth Wales is the Executive Director at the International Center of the Capital Region (ICCR), a nonprofit organization dedicated to fostering global understanding and connection across New York’s Capital Region. Through international exchanges, cultural programming, and educational…

This blog is brought to you by SLELO PRISM’s Pledge to Protect.  Picture a crisp morning in New York: sunlight streaming through leafless branches, a steaming stack of pancakes on the table, and warm maple syrup slowly cascading down the sides. That rich, familiar sweetness comes from one…

On last week's Wednesday webinar we heard from Jamie Mageau and Sally Donovan at Rove as they unpacked the cross-border travel impacts between the U.S. and Canada. They analyzed the 2025 performance for New York State tourism with an outlook for 2026. Traveler Sentiment The U.S. is the least desired…