Jul 9, 2020
Friday July 10 at 11:30 AM ET
Being an ally is a critical first step that destinations can take to spread awareness and change the narrative on racism. In this webinar, we will briefly share what it means to be an ally. We will share with you some actionable steps on how you can move from a social post in support of antiracism efforts to taking actionable steps forward with your marketing efforts. If you have asked questions like the following, you should join this webinar. If you have not asked these questions, you should definitely join this webinar.
- Has the growth of data promoted more redlining and weblining on your marketing efforts?
- Why should you show diversity on your website, media campaigns, and visitor guides?
- Are the assets of your partners representative and of the same quality?
- Are you holding your agencies and vendors accountable towards who is both in front of the camera and behind it?
Google and Madden Media will share some examples of what corporations are doing and how you can move your marketing to be more inclusive.