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Two Gold Winner Awards for Dutchess Tourism

Jun 27, 2018

POUGHKEEPSIE, NY --Dutchess Tourism, Inc., of Poughkeepsie, and BBG&G Advertising and PR of Campbell Hall, have been recognized with two Gold Awards, a Service Industry Advertising (SIA) Award and a Hermes Creative Award.

The SIA Gold Award is for Special Video Production for Dutchess County Live Video: The Culinary Institute of America/The CIA in Hyde Park. This informative video takes visitors on a campus tour of the world's most famous cooking school. It allows the host to answer questions in real time, and shows visitors what it's like to take a class or be served in a one of their student-staffed restaurants. The goal is to attract visitors who may not yet have our destination on their radar. Thus is the first in a series of Dutchess Live Facebook videos, which can all be seen on the @dutchesstourism Facebook page.

Dutchess County Executive Marcus Molinaro said, “Dutchess has so much to offer visitors from around the world, and there are no better cheerleaders for our destinations than Dutchess Tourism and its president and CEO, Mary Kay Vrba. We congratulate Dutchess Tourism on again being recognized for its innovative use of technology to spread the word about the great amenities we host here, and for continually growing our tourism industry, which brings more than half a billion dollars into our local economy annually.”

The Hermes Creative Gold Award is for Special Video Production of the first virtual reality (VR) video to be released by any tourism agency in the Hudson Valley. View the Hudson River and surrounding mountains from the open air cockpit of a bi-plane without leaving the comfort of your couch. This video puts Dutchess in the forefront of potential visitors' minds, and will attract more millennial and international tourists. Experience “Distinctly Dutchess” activities and attractions through the magic of VR at The 360° version can be watched on desktop computers, and the VR version on mobile devices or smart phones with a special VR viewer and the Vimeo app.

President & CEO Mary Kay Vrba of Dutchess Tourism said, “I'm very proud of Dutchess Tourism for winning these two Gold Awards for our cutting-edge videos. This is a great accomplishment, and it's an honor to be recognized for the hard work we do here to increase visitation to our many world-class attractions.”

SIA Awards are the only advertising awards to specifically recognize the advertising achievements in the service industry. SIA Awards recognizes the creativity and communication accomplishments of the service industry, identifies the best service industry advertisement, print communications, websites, TV, radio and electronic communications, and social media. A national panel of industry specialists review each piece; judging creativity, marketing execution, message impact, technology application and innovation of content.

The Hermes Creative Awards recognizes creative excellence in traditional and emerging media. It is an international competition for creative professionals involved in the concept, writing and design of traditional materials, marketing and communication programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.


Dutchess Tourism is the officially designated destination marketing organization for Dutchess County and is accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International. It is an independent 501c6 non-profit organization that works to bring tourism dollars to area businesses by marketing and promoting the assets of Dutchess County to the nation and the world. The office is located at 3 Neptune Road in the Town of Poughkeepsie with 18 Tourist Information Centers located around Dutchess County. The website is and they can be reached at 845-463-4000. Dutchess County Tourism was founded in 1984 under the umbrella of the Dutchess County Economic Development Corporation, became incorporated as Dutchess Tourism, Inc. in 2014 and is partially funded by monies received from the County of Dutchess.