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Wednesday Webinar #5: The Soul of the Story: Keeping Human Imagination at the Heart of AI-Driven Campaigns
October 15 | 9:15 - 9:45 AM
Join us on Wednesday October 15th at 9:15 AM for our Wednesday Webinar presentation from Kayla Lloyd from BBG&G Integrated Marketing.
In this session, attendees will explore how to strike the right balance between automation and authenticity in travel marketing. We’ll unpack how to use AI tools to streamline content creation while maintaining the emotional storytelling and brand voice that truly connect with audiences. Participants will walk away with practical techniques to guide AI-generated content and ensure campaigns remain compelling, on-brand, and human at their core.
Why You Should Attend This Session:
- Learn how to harness AI without losing your brand’s voice – Discover methods to guide machine-generated content so it reflects your values and tone.
- Bridge creativity and technology – See how emotional storytelling can work hand-in-hand with automation for more impactful travel campaigns.
- Get practical, ready-to-use techniques – Walk away with specific tools and workflows to improve efficiency while staying true to your message.
- Stay ahead in a shifting marketing landscape – Understand how AI is reshaping content creation and how to lead the change with intention.
- Avoid the “robotic” trap – Learn how to keep your marketing human, engaging, and emotionally resonant—even when powered by algorithms.
Key Takeaways:
- How to maintain emotional resonance in AI-assisted travel marketing.
- Techniques for blending brand voice with AI-generated content.
- Ways to guide and fine-tune machine learning tools to support, not replace, human creativity.
- Strategies to ensure consistency and authenticity across AI-powered campaigns.
- A toolkit of prompts, processes, and best practices for using AI without sacrificing soul.
As AI continues to reshape the marketing landscape, it’s more important than ever to lead with imagination and intention. This session is for anyone who wants to embrace emerging tools without losing the human touch that makes travel storytelling unforgettable.
About the Presenter:
Kayla Lloyd is the Senior Marketing Manager at BBG&G Integrated Marketing and has been with the company since 2017. With over a decade of experience, Kayla’s superpower is finding the best way to communicate any message to any audience. She has had the honor of collaborating with several travel and hospitality organizations across New York, such as Hudson Valley Tourism, Rockland County, Hudson Valley Greenway, Tenement Museum, Otsego County, Museum Association of New York (MANY), and many more. Her client's work has received numerous industry awards, including the New York State Tourism Excellence Awards, the Summit Marketing Effectiveness Awards, the MarCom Awards, the Hermes Creative Awards, and the AVA Digital Awards. Kayla believes that we should never stop learning or growing, and she uses this motto to help her clients achieve their goals – and even exceed them.
Formed in 1997, BBG&G is a full-service integrated marketing and digital firm serving a broad range of industries including healthcare, tourism, banking, B2B, B2C, and education. They position companies as industry leaders to help them achieve business goals, scale, and accelerate growth. BBG&G is a Certified WBE (women-owned business entity), DBE (disadvantaged business entity), and WOSB (women-owned small business). For more information, call (845) 615-9084 or visit www.bbggadv.com.