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Wednesday Webinar #3: Generative Engine Optimization (GEO): A New Era of Visibility
October 1 | 9:15 - 9:45 AM
Join us on Wednesday October 1st at 9:15 AM for our Wednesday Webinar presentation from Cassandra Razzi from Orange142 to learn about GEO!
This presentation explores generative Engine Optimization (GEO)—a cutting-edge strategy to ensure destination content appears in AI-generated answers on platforms like ChatGPT, Perplexity, and Google SGE. Unlike traditional SEO, GEO focuses on conversational, inclusive, and structured content that AI tools prioritize. The session highlights how destinations must evolve their digital presence through schema markup, diverse representation, and cross-platform optimization to remain visible to future travelers—especially Gen Z and Millennials, who demand authenticity and inclusivity.
Why You Should Attend This Session:
- The way travelers search is fundamentally changing—AI tools like ChatGPT and Google SGE are becoming key decision-making platforms. If destination marketers don’t adapt now, they risk becoming invisible in the next era of search.
Key Takeaways:
- Search Is Changing—And Fast
- GEO Builds on SEO—It Doesn’t Replace It
- Structure + Storytelling = Discoverability
- Representation Shapes Recommendation
- Gen Z & Millennials Expect Authenticity and Inclusion
About the Presenter:
Cassandra Razzi
Senior Business Manager - Travel Tourism
Orange142
P: 484-529-1987
Cassandra Razzi is a Senior Business Development Manager at Orange142, a company specializing in travel and tourism marketing. With 5 years of tourism experience and more than a decade in marketing, Cassandra has worked closely with DMOs, CVBs, and travel brands to grow leisure travel, attract meeting and sports planners, and expand inclusive marketing strategies. She is a leading voice in DEI-driven marketing, helping destinations authentically reach multicultural audiences—including Black and Brown travelers, LGBTQ+ communities, travelers with disabilities, and neurodiverse tourists.
Cassandra currently serves on the DEI committee of NYSTIA, and NJTIA and played a key role in planning the first Tourism Diversity Matters conference. She’s spoken at multiple conferences, including the Virginia Governor’s Tourism Conference, Latinos in Travel, and NJTIA, and is passionate about using data, storytelling, and inclusive content to drive visibility and economic impact in the tourism space.
About the Organization:
Orange142 is a digital advertising firm specializing in data-driven marketing solutions for the travel, tourism, and hospitality industries. As part of Direct Digital Holdings, a Black-owned, minority-majority-led company, Orange142 is committed to diversity, equity, and inclusion—both in its workplace and its marketing strategies. From increasing leisure travel to attracting meeting planners and sports groups, Orange142 helps destinations reach the right audiences through AI-powered targeting, inclusive messaging, and multi-platform optimization. With a focus on innovation, performance, and authentic representation, Orange142 empowers DMOs and CVBs to grow visibility and impact in an increasingly competitive marketplace.