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Wednesday Webinar #2: How to Accelerate Digital Maturity Across Your Operator Network
September 24 | 9:15 - 9:45 AM
Join us on Wednesday September 24th at 9:15 AM for our Wednesday Webinar presentation from David Brett from Wheresight to learn about digital maturity!
This workshop explores how DMOs can identify and improve the digital readiness of the tourism businesses they represent. We’ll walk through a practical framework to audit digital performance across your operator network, benchmark it effectively, and develop realistic plans for improvement even with limited resources. Attendees will learn how to build digital capacity from the ground up to drive better results across the destination.
Why You Should Attend This Session:
- You want to help your operators convert more visitors not just attract them.
- You’re not sure how digitally mature your network is or how to measure it.
- You’ve invested in marketing, but conversions still feel inconsistent across your destination.
- You need a scalable way to assess and improve your members digital presence.
- You want actionable steps that don’t require huge budgets or complex tech.
Key Takeaways:
- What digital maturity means for a DMO and why it matters more than ever.
- A step-by-step process to audit and benchmark your operators digital performance.
- Common digital gaps that hold back visitor conversion and how to fix them.
- How to support your operators in improving their presence without overwhelming them.
- Examples of how other destinations have successfully approached this challenge.
About the Presenter:
David Brett is the Chief Operating Officer (COO) and Co-Founder of Core Optimisation and Wheresight. David has over 20 years digital marketing experience and has pioneered data driven digital strategies for the tourism, hospitality and retail sectors since founding Core Optimisation in 2015 with Caroline Dunlea. David has played an integral role in the development and implementation of the transformative Digital that Delivers programme for Failte Ireland.
About the Organization:
Wheresight is a groundbreaking platform and consultancy designed to enhance digital maturity for destination management organizations (DMOs) and tourism bodies worldwide. Wheresight leverages proprietary software and the extensive experience of our dedicated team in tourism and visitor engagement to empower organizations to assess their digital maturity.