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Wednesday Webinar #1: Community Branding: From Neighborhood to County
September 17 | 9:15 - 9:45 AM
Join us on Wednesday September 17th at 9:15 AM for our Wednesday Webinar presentation from Jesse Tyree from Black Dog DESIGNS, LLC to learn about powerful branding strategies and real world results! Register Now
We’ll be sharing our approach to building authentic, impactful community brands that support economic development, tourism, and quality of life. We’ll walk through real-world case studies to show how to identify a community’s unique story, engage stakeholders, and turn that narrative into a flexible brand platform. Workshop attendees will leave with actionable insights and practical steps to apply these branding principles in their own communities.
Why You Should Attend This Session:
- Learn how to uncover and tell your community’s authentic story in a way that resonates and drives growth
- Discover how a new (or refined) brand can assist in furthering your community's short and long-term goals
- Gain practical tips for engaging stakeholders and building community buy-in at every stage of the branding process
- Get actionable strategies you can bring back to your own community or region, no matter the size or stage of development
- See real-world examples of successful branding from county-wide efforts to neighborhood-focused branding
Key Takeaways:
- Understanding that community branding is about shaping perception and unlocking economic opportunities
- Strategies for engaging residents, businesses, and decision-makers to build buy-in and ownership
- How to identify and tell a compelling story that resonates with diverse audiences
- Best practices and lessons learned from branding projects at different scales, from county to neighborhood
- Tools and approaches to create a flexible, future-ready brand that can evolve along with your community
We’re excited to share these stories and strategies with you and to hear about the challenges and successes you’re seeing in your own communities. Let’s use this session as a chance to exchange ideas, spark some inspiration, and walk away with practical, real-world tools to bring home. Looking forward to connecting with you all!
About the Presenter:
Jesse Tyree
Founder / Creative Director
Black Dog DESIGNS, LLC
P: 518-792-0500
Jesse Tyree is the founder and creative director of BLKDOG, a branding and marketing agency established in 2007. With a background in managing advertising campaigns for major clients like Verizon and Lee Enterprises, Jesse brings extensive experience in both traditional and digital media. Under his leadership, BLKDOG has become a leading agency in the Northeast for over 15 years, delivering successful branding, web, and advertising solutions across various industries. Jesse's client-focused and energetic approach has been instrumental in the agency's growth and success.
About the Organization:
black dog DESIGNS, LLC (BLKDOG) is a full-service branding and marketing agency based in Glens Falls, NY. Since 2007, BLKDOG has been dedicated to crafting authentic brand identities, engaging marketing campaigns, and dynamic digital experiences that make an impact. With a focus on economic development, tourism, workforce development, food and beverage, and nonprofit sectors, the agency blends creative vision with data-driven insights to deliver real-world results. BLKDOG’s collaborative approach ensures that each project is deeply rooted in the community’s unique story and aspirations, positioning them as a trusted partner for organizations looking to grow and thrive.