2026 NYSTIA Tourism Champions Community: Sign up today!

Thank you to all of our 2025 Tourism Champions! The commitment of 40+ destinations to our programming and consumer travel shows schedule had a profound impact in 2025. Your support enabled us to invest in an expanded schedule and additional events: 

1. We promised 18 travel shows and we delivered (more!). We attended new domestic and international shows, adding Chicago, Washington D.C., Boston, and Erie, PA  to our schedule. We exhibited at five consumer events in Toronto, Ottawa and Montreal.
2. We continue to have a Thruway presence at the Port Byron Old Erie Canal Heritage Park eastbound exit.
3. We return to the New York State Fair August 20 to September 1, 2025! 
4. We reported to you after each show in the weekly NYSTIA newsletter. 

Your investment of $3,750 enables us to showcase your destination at the following shows and events in 2025:

• 1. Chicago Travel & Adventure Show
  2. Pittsburgh International Auto Show
  3. Toronto Outdoor Adventure Show
  4. AAA Lehigh Valley Vacation Expo
  5. AAA Erie Vacation Expo
  6. Adirondack Sports Summer Expo
  7. Montreal Outdoor Adventure Show
  8. DC Travel & Adventure Show
  9. Ottawa Travel & Vacation Show
  10. Ottawa Outdoor + Adventure Travel Show
  11. Springfield Dream Destination Spring Travel Show
  12. NYS Thruway - Port Byron Cultural Center
  13. The Great New York State Fair
  14. World Canals Conference
  15. Springfield Dream Destination Fall Travel Show
  16. AAA Cleveland Vacation Expo
  17. Adirondack Sports Winter Expo
  18. Montreal International Tourism and Travel Show

In addition, in 2025 the Tourism Champions booth and your literature were/will be featured at

1. Canal Society Of New York Winter Symposium
2. Association of Canadian Travel Agencies Toronto Summit
3. Association of Canadian Travel Agencies Montreal Summit
4. New York State School Counselor Association Annual Conference

NO PRICE INCREASE for 2026. The investment ($3,750) saves you well over $2,000 off the a la carte cost of the scheduled 2026 travel show events, or less than $210 per event! 

2026 Tourism Champions will also receive one complimentary event registration for both the 2026 New York State Tourism Conference and the 2026 New York State Tourism Excellence Summit & Awards.

At present, the 2026 Tourism Champions agreement is available to destination-specific travel guides (e.g. County TPAs, DMOs, attractions, hotels). Brokered content/media publications, regional publications featuring multiple destinations, should contact Nate Gresock, nate@nystia.org, to discuss their needs.

Please take a look at the 2026 Tourism Champions agreement / sign-up form linked below.