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2024 Marketing Initiative: Travel Trade Sales Programs

Program I. LIVE EVENT: New York State Travel Trade Marketplace & Reception
Connecting New York State destinations and tourism suppliers to domestic and international buyers!

Date: October 8, 2024

Location: New York, NY

Venue: NYC Water Cruises Louisa of the Seas, Pier 36

Cost to Register: $2,750

Join us for an exciting opportunity to showcase your New York State destination or tourism business to key international and domestic inbound travel trade buyers. This interactive sales opportunity allows you to present your elevator pitch in an open forum format, giving you the chance to connect with buyers, promote your tourism products, and build valuable relationships that can lead to direct B2B sales and ROI. 

Following the Marketplace, you will join a reception including food and drinks where you can continue the conversation and network with invited buyers in a more casual setting.

2023 NYS Travel Trade Marketplace, Javits Center

Why Participate in the New York State Marketplace & Reception:

Alon has developed strong, trusted relationships with buyers across almost all categories who come to us looking for New York State products. Now in its third year, the updated version of the New York State Marketplace & Reception offers an opportunity to strengthen and build relationships with International Receptive Operators, Domestic Group Operators, and DMCs.

What’s Included:

  • Virtual orientation meeting via Zoom prior to event;
  • Attendance for one representative per company;
  • Invitation to the Networking Reception following the Marketplace;
  • Contact sheet with QR code linking to digital sales material provided to all buyers at the Marketplace;
  • All buyer contacts made at the Marketplace will be shared post-event;
  • Alon will administer an initial thank you email to all invited buyers to kickstart follow-ups.

Program II. VIRTUAL SERIES: NYS Travel Trade Business Development Sessions

Pitch your New York State destination or tourism business directly to qualified travel trade buyers?


  • Tuesday, September 17, 2024
  • Tuesday, October 29, 2024
  • Tuesday, November 12, 2024
  • Tuesday, December 10, 2024

Location: Virtual Sessions (link provided in calendar invitations)

Cost to Register: $2,750

This program will introduce you to the top international tour operators from key inbound markets to New York State, as well as DMCs, domestic tour operators, and international receptive operators based in the major tourism gateways of the United States – New York, Florida, and California.

The virtual sessions feature a dynamic format where participants are organized into pods, each engaging with three buyers during two-hour meetings. 

This is an opportunity for you to participate in managed sales calls to develop strategic relationships to grow your business’ distribution network, all with a New York State focus! As unprecedented staff changes have uprooted our industry, now is the time to focus on building new and strengthening existing partnerships.

Programs I & II Combined*!

Participate in both Program I & II - supercharge your travel trade marketing, maximize your ROI!  

  • New York State Travel Trade Marketplace & Reception: $2,750
  • VIRTUAL SERIES: Travel Trade Sales Meetings: $2,750
  • Register for both*:
    • Total Cost: $5,500
      • Your Investment: $2,750
      • Initiative Offset/Support: $2,750

Important: New York State-sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) cannot be used for your investment in this initiative.

This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

1Travel trade is an industry term used to describe both international and domestic 3rd party resellers of travel collectively. B2B relationships are developed with the travel trade who contract with tourism suppliers and sell their products to visitors providing the opportunity for repeat, volume, and off-peak seasonal business.

Questions? Contact me for additional details.

Hayley Coriaty
Director of Operations
Alon Tourism Solutions

Use The Insertion Order Form Below and Sign-Up Today!

SIGN ME UP! I agree to participate in the 2024 Travel Trade Sales Programs Initiative.

REGISTRATION AGREEMENT: By completing and submitting this form I acknowledge my organization will be invoiced by NYSTIA as our partner match investment for the Travel Trade Sales Programs selected by me.

  • I understand that if I am receiving matching support through this NYS Travel Trade Sales Initiative,  New York State-sourced funding (e.g. Tourism Matching Funds, etc.) cannot be used for my investment.
  • I agree that my sales literature materials will include any I LOVE NEW YORK branding, legal language and/or Market New York program statements as required. Alon Tourism Solutions will coordinate with NYSTIA will oversee the inclusion of this content and liaison with New York State to secure final approval.
Contact info for the person authorizing participation:
Your Program Liaison Contact Information- complete ONLY if your program liaison is not the person authorizing participation listed above.
Click To Submit Your Completed Purchase/Insertion Order:

This project is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

The New York State Tourism Industry Association (NYSTIA) is a member-driven, 501(c)6 nonprofit organization at the vanguard of transformational tourism marketing, stewardship and long-term strategic planning. We assist our members in advancing responsible economic growth, creating jobs, revitalizing communities, supporting small business success, and increasing state and local tax revenues in order to improve the standard of living, quality of life and pride of place for New York State communities and residents. We achieve these goals by facilitating the success of our members in realizing the economic potential of New York State's tourism industry through collaborative initiatives, exceptional marketing programs, disseminating industry research, and legislative awareness.

Alon Tourism Solutions is the leading global inbound travel marketing consultancy. Alon has successfully assisted tourism suppliers and destinations with B2B inbound tourism strategies to attain their tourism marketing and sales goals. Through 20+ years of hands-on experience, Alon has developed a travel trade activation program designed specifically to enable destinations and their tourism stakeholders to grow ROI and sales with the travel trade through a process dedicated to sales development.