Skip to Main Content

2024 NYSTIA Marketing Initiatives: World Class Destinations and the Best of America's Great Outdoors

Working Collaboratively Towards Responsible, Sustainable Tourism Growth


  • New York State-sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) cannot be used for your participation investment for these initiatives.
  • Your paid media content (paid print or digital ads, printed literature, etc.) must include required I LOVE NEW YORK branding (logo and legal language) and be submitted directly to Rachele Markle ( Rachele will review materials and secure brand approval with NYSTIA's New York State liaison.
    • Do NOT send your creative for these initiatives to your matching funds liaison. Questions regarding materials and I LOVE NEW YORK branding should be directed to Rachele Markle. 

These projects are supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.