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Oct 4, 2022

Set Your Destination / Attraction Up For Success
- Thursday, October 27, 2022, 10 AM to 11:40 AM -
Please Share This Post With Your NYS Tourism Colleagues - Open To All NYS Tourism Businesses

Activate your destination/business with tactical tools to fill your empty beds, seats and drive traffic to your destination/attraction.

Group tours and international visitors spend more and stay longer! You should ensure that your destination is a part of their travel itinerary. We'll help you create travel trade partners and lead the international travel resurgence by empowering them to sell your business while you run it!

Join this session for smart tactics to bring you new business and save you time!

REGISTER TODAY* (FREE for NYSTIA MEMBERS and registered attendees of the NYSTIA Annual Meeting) to take the first step towards growing your destination/attraction with the travel trade!

Be ready to participate in travel trade sales activities already planned for October 2022 and January 2023 (see below), ensure you can qualify by attending this activation session!

Why attend a New York State Travel Trade Activation Session?

During the session, you will begin to develop the resources to effectively build or strengthen partnerships with the travel trade. By developing competitive products and services necessary to market your destination on the global tourism stage you will set your business up for success, creating greater ROI from your new or existing travel trade tourism marketing efforts and dollars.

Whether you are new to the industry or a seasoned vet, take this opportunity to hone your skills and fast-track your tourism products to partnership success with the travel trade.

Travel Trade Activation Sessions are open to ALL NYS destinations and tourism businesses including:

Attractions/Activities * Sports * Accommodation * Cultural/Arts * Transportation * Dining/Beverage * Retail/Service * Tour Guides * Outfitters *Festivals/Events * Parks & Recreation

* REGISTER TODAY! Registration Fee $35 per participant- NYSTIA Members FREE!

After attending this session, you will:

  • Have begun the process of implementing guidelines and resources to enhance your ability to work effectively and efficiently with B2B travel trade:
    • Establish the perfect pitch points for easy integration into B2B working relationships
    • Receive the tools to properly price your products for travel trade distribution so revenue and profits is top priority
    • Lay out your sellable product and services using industry best practices to best sell them through 3rd party travel resellers
    • Write your playbook of operational tactics to make your business run smoothly
    • Hand design smart partnerships to create destination itineraries that appeal to and attract international visitors
  • Save time and money by activating the step-by-step implementation to prepare for the travel trade market
  • Be prepared to engage in sales activities such as business exchanges, trade shows and networking events.

Put your newly developed knowledge and materials to work at an upcoming NYSTIA Market NY Grant Activities:
(More information coming soon on these opportunities!)

NYS Marketplace Exchange & New York International Travel Show Reception – October 27, 2022

Join us for an opportunity to present your New York State destination and/or tourism business to key international and domestic inbound travel trade buyers. This interactive sales opportunity is available for you to share your elevator pitch with travel trade buyers! During this open forum sales exchange, you will have time to connect with buyers to promote your tourism products, building relationships that lead to direct B2B sales and ROI.

Virtual Business Development Co-Op – January 10, 17, 24, 31, 2023

Join managed virtual sales calls with key DMC's, international receptive operators, and domestic tour operators based in the major gateways of the United States: New York, Florida, and California to develop strategic relationships to grow your business' distribution networks, all with a New York State focus!

For more information, or to sign up for these limited sales activities please email Bronwyn Ziegler,

To receive more information from ALON Marketing Group regarding upcoming tourism marketing updates and opportunities sign-up here.

* REGISTER TODAY for October 27! Registration Fee $35 per participant - Free for NYSTIA Members

This project is supported by a grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.

About Jennifer Ackerson and ALON Marketing:
A winning mindset to recover our industry and boom our international inbound tourism marketing!

Jennifer Ackerson immensely enjoys what she sets her mind to and thrives on connecting people to make magic happen in designing strategic business partnerships! You can always find Jen sharing her wealth of knowledge which she does with passion and depth. She is steadfast in her belief that there is a wise method to creating value driven partnerships that serve effectively for both partners. Since many struggle with only envisioning their own potential outcome of the 'WIN-WIN,' Jen works hard at showcasing the tactical design of partnerships and display of benefits where both teams manifest in a winning equation. If lending a hand in connecting people were an award-winning effort, JA would fashionably hold first prize!

Jen created her company (ALON) where ideas flow, implementation follows, and energy is high in fulfilling the initiatives to complete. ALON was founded in 2000 and focuses on B2B travel trade and supplier partnerships and how to maximize their effectiveness for tourism destinations and suppliers. Foundation and framework development leads to implementation and activation of goals. ALON also invents and delivers masterful B2B industry events, meet-and-greets, sales exchanges, and business development cooperatives for travel trade and supplier businesses to interact. In the end, the Win Win result is strategically positioned DMO's and suppliers that are set up for success working B2B which ensures their marketing efforts are fruitful and produce ROI.