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Ross Levi, Executive Director/Vice President of NYS Division of Tourism - I LOVE NY to Speak at 2024 NYS Tourism Conference

Mar 5, 2024

Ross D. Levi, Executive Director / Vice President of NYS Division of Tourism - I LOVE NY, Empire State Development to Speak in Niagara Falls at the 2024 New York State Tourism Conference

Ross D. Levi,
Executive Director / Vice President at NYS Division of Tourism - I LOVE NY, Empire State Development (ESD) will be discussing New York State's tourism promotion efforts at the 2024 NYS Tourism Conference in Niagara Falls, New York.

About Ross:

Ross D. Levi is the Executive Director of the New York State Division of Tourism and a Vice President at ESD, New York’s economic development agency. Ross leads I LOVE NY's tourism promotion and industry efforts to grow visitation across the state and position New York as a premier global destination.

Ross joined ESD in 2012 as Vice President of Marketing Initiatives and became Executive Director of Tourism in 2017. He has been instrumental in launching and developing several new tourism efforts, including I LOVE NY LGBTQ and I LOVE NY’s Black tourism initiative, Path Through History, Accessible New York, the Governor’s Tourism Summits, Adirondack and Catskill Challenges, tourism workforce job fairs, and the Tourism Return to Work and Meet in New York COVID-19 recovery grants.

Ross coordinates efforts with the state’s regional tourism partners and tourism trade groups, and works closely with New York State Tourism Advisory Council, which provides input from the industry regarding the state's tourism efforts.

Prior to joining ESD, Ross served as Executive Director of Empire State Pride Agenda, one of the nation’s largest statewide LGBTQ civil rights organizations. He was a legislative director in the New York State Senate and worked in marketing in the film industry for companies including 20th Century Fox, Universal and Miramax. Ross is a published author and holds a J.D. from Brooklyn Law School, and a B.S. from Boston University, where he received local and national recognition for commercial writing and filmmaking.

He lives in rural Stephentown with his spouse, dogs and cat.