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RECAP: Winning Content for Travel Guides & Collateral Material

Mar 1, 2024

NYSTIA Lunch & Learn Webinar #6

During last week's Lunch & Learn Webinar, Tom Martinelli, President & Chief Content Officer at Content Studio New York presented their topic: Winning Content for Travel Guides and Collateral Material. 

Some insights from the webinar: 

  • How to attract travelers to your guides
  • Using your print material to lead people to your digital space
  • What are the differentiators you can do to stand out
  • Don't let advertising be a distraction
  • Must haves:
    • Be Unique
    • No Directory Feel
    • Conversational Tone
    • ‘Lure Piece’
    • Great Photography
    • Interactive/Experiential
    • Reinvent/Innovate Annually
  • Content tips:
    • Be The Expert
    • Insider Tips: Where To Sleep, Eat, Drink, Explore
    • Authentic Voice (Disregard Advertising Concerns)
    • User-Friendly Map (Necessary)

We would like to give our sincere thanks to Tom Martinelli for providing his time and valuable insights on datasets. You can learn more about Content Studio New York by visiting their website.

You can watch the live recording below and view his presentation slide deck here.