RECAP: MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins

During Last Week's Lunch and Learn Webinar, Chris Parsons from Workshop presented his topic: MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins. 

Some Insights from the webinar:

• What are the top three characterisitics of Workshop?
  • Fully Integraded
  • Collaborative by Nature
  • Value Driven
• What is MoneyBall?
  • A baseball operations strategy in which comprehensive performance analytics uncover valuable insights and enhance decision-making. 
• What is MoneyBall for Social Media?
  • The Playbook
    • How modern social media teams inspire actionable analytics in their efforts
  • The Challenge
    • The simplest way to do social media is benchmarking against competitors, mimicking and tracking overall results
  • The Opportunity
    • By understanding your social media performance first, destinations can enable continuously improving content and better forecasting
• How to Continuously Improve Your Content
  • Benefit from a clear and actionable ruler to rapidly judge the effectiveness of specific content in your social media mix
• MoneyBall in Action
  
  • Beginning in 2022, Workshop reinvigorated a clients social media game by putting analytics first, improving underlying performance and scoring consistent wins on a limited budget. 
  • The clients net audience growth increased by 127% by 2023

We would like to give our sincere thanks to Chris Parsons for providing his time and valuable insights on MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins. You can learn more about Workshop by visiting their website. 

The recording will be posted as soon as possible, and you can view his presentation slide deck below.