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Partner Feature: Michael Peterson at Times Union Media Group

Jan 31, 2022

Mike Peterson is the Resort & Travel Media Consultant at the Times Union Media Group, a data-driven advertising and digital marketing agency with full-service capabilities.

The Times Union Media Group provides superior service by listening and gauging exactly what an organization wants, in order to create a bespoke advertising program to meet their business needs. According to Mike, the team at the TUMG pride themselves on their "ability to strategize and create the best custom targeting campaign for an organization, to ensure success." Mike continues, that in order to do so, the Times Union Media Group "utilizes the most high-tech targeting, tracking and reporting in the industry."

Through their parent company, Hearst, and four other sister agencies around the United States, the Times Union Media Group offers the individual attention of a startup with the resources of a large corporation.

"As Hearst is the eighth largest company in the nation based on internet reach, this provides us with unique and invaluable opportunities to reach a large audience," said Mike. "Hearst and the Times Union Media Group have made significant investments in an effort to gather crucial first-party data from our audiences in order to strategically build and optimize advertising campaigns to deliver the best results for our clients and ensure an optimal return on investment."

In addition to its journalistic commitment, Hearst recognizes its responsibility to help its advertising partners grow their businesses by offering the most cost-effective and targeted opportunities to reach new customers.

The Times Union has been a NYSTIA media member for nearly 5 years. "Through our partnership, we are proud to offer annual benefits and special programs for NYSTIA members," said Mike. Their involvement as a partner in NYSTIA's ROAM THE EMPIRE initiative and the 2021 Annual Meeting greatly supported the full and efficient recovery of travel and tourism sector partners in light of the pandemic.

When Mike isn't spending time at home with family in the Capital Region, he enjoys all manners of outdoor fun throughout New York State. If you don't find him peddling his road bike, you may just find him on a backcountry hike or ski trail!

Contact Mike with your needs or questions:
Michael Peterson
Resort & Travel Media Consultant
O: 518-454-5643 M: 518-424-7831