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Partner Feature: Maria Sheetz from Amadeus

Mar 11, 2024

Maria Sheetz is the Senior Director of Media Solutions at Amadeus Global Destinations. She works to support DMOs and state tourism offices in the United States and Canada with Amadeus' offerings including data and market intelligence and media solutions to drive profitable revenue to the destination through digital marketing. Prior to Amadeus, she worked as a Senior Director, Partner Development at Brand USA. In that capacity Maria managed the relationships with tourism boards, DMOs, hotels and attractions to deliver international marketing programs helping drive inbound international travel to many US destinations. Earlier in her career, Maria held previous leadership roles in marketing partnerships, sales and marketing at Choice Hotels International.

Maria is married and is a mom to three teenage children who keep her busy. She enjoys the sun and slopes, so you can find her at the beach in the summer and skiing in the winter months. She's also fond of dogs and has a rescue Boston Terrier named Harper. She enjoys spending time outdoors, traveling and running.

Maria is excited to be back with NYSTIA in her role with Amadeus. She has previously been involved with many New York state DMOs during her tenure at Brand USA helping them achieve increased visitation from international visitors.

Amadeus helps to fuel marketing campaigns today. DMOs and CVBs can leverage Amadeus’ proprietary data and insights to reach their advertising goals with more precision and a stronger ROI. Your destination can plan ahead and strategize with support from our airline and hotel travel trend data. Our media solution offerings improve your destination’s online visibility and connect with incremental visitors prior, during and post-visit.

What do we offer?

  • Travel Seller Media
    • Showcase your destination and its offering, e-learning platforms, promotions, and news with the only paid media solution that allows you to advertise across global distribution systems (GDS’).
  • Digital Media
    • Achieve tangible campaign results, like geolocated conversions, for your digital marketing campaigns across different platforms with our proprietary data and technology.
  • Amadeus BI and Media: An Ideal Combination for Destinations
    With our unique bundle that combines Business Intelligence (BI) and Media Solutions, we help DMOs and CVBs uncover opportunities at every step of the visitor journey. We support in the development of an insight-driven strategy, where data is at the core of decision-making, bringing measurable campaign results and outperforming the competition.

Maria Sheetz

Senior Director, Media Solutions


O: 703-505-8586