Mar 17, 2022
- Jonathan Keslow is the Director of Travel and Tourism at Epsilon—the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes.
Jonathan has worked in the digital marketing space for nearly a decade. He has diverse experience working with brands like Marriott, Wyndham, Grand Central Terminal and destinations like New York City, New Jersey, Vermont, Fairfax VA and Long Island. His depth and breadth of experience allow him to help travel and tourism marketers focus on measurable outcomes using data-driven solutions. With his experience building campaigns from the ground up, he has helped his clients think outside the box and utilize unique strategies to maximize return. Passionate for the tourism industry, Jonathan is also a member of SKAL.
At Epsilon, he has successfully helped his clients build their brands, optimize digital marketing campaigns, and gain a holistic understanding of visitation and visitor spend. Through Net Economic Impact, Epsilons measurement solution, destinations have been able to use concrete transactional data to identify top feeder markets, measure return on ad spend and visitor spend by category and prove the destination's role in driving economic impact.
Jonathan is a sports enthusiast and was even in sports talk radio before his time in tourism. From the NY Giants, Rangers and Yankees his love of sports is unmatched. An avid golfer and entrepreneur Jonathan is either trying on the course or in the books!
It's Jonathan's first involvement with the NYSTIA community, so please give him a warm welcome!
Contact Jonathan with your needs or questions: