Skip to Main Content

Partner Feature: James Sauter at Rove

Jan 24, 2022

James Sauter is the Partner & Co-Founder of Rove, a leading travel and tourism data and analytics company. Top tourism organizations & destinations globally rely on their tourism data & analytic products and industry expertise to navigate change, maximize travel visitation, and grow revenues.

Working with DMOs around the world such as Tourism Fiji, Visit Panama, Destination British Columbia, Banff Lake Louise, Travel Oregon, Destination New South Wales, to name only a few, Rove helps tourism organizations be more data-driven—by using data and technology to make smarter and more confident decisions that ultimately help accelerate visitation and revenues.

"Innovating how destinations use data, we partnered with Domo to create the world's most advanced Destination Insights platform for tourism and economics development organizations," said James. The complete and easy-to-use business intelligence solution combines and transforms the ocean of data about your tourism destination into actionable insights to inform better business decisions at every level.

NYSTIA partnered with Rove and several of their partners to access the Destination Insights platform as a new kind of Co-Op focused on destination management and strategy vs marketing and visibility. Participation, made affordable through the NYSTIA Co-Op structure, includes 50 counties and eight tourism regions with over 600 geocoded points of interest across New York State. Participants can access visitor point of origin, length and frequency of visit, demographics, and a wealth of other data including custom, destination specific data sets.

"We are very proud of our work in New York State. Through our innovative consortium data hub program that provides New York State DMOs—of all sizes—with affordable, industry-leading data accessed through Rove's award-winning Destination Insights Platform, we have enabled tourism organizations across the state to make better more informed decisions with confidence," he said.

When James isn't helping tourism destinations make the right business decisions, he spends his free time in the outdoors. "Whether road cycling, mountain biking, running, hiking, climbing, camping, skiing or others, if it's outdoors, I'm enjoying it!"

Contact James with your needs or questions:

James Sauter
Partner & Co-Founder
O: 14168177705