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2022 NYS Tourism Conference Speaker: Destinations International's Andreas Weissenborn

Feb 17, 2022

Winning the Illogical Argument and Becoming a Community Shared Value

Destinations International has called on destination promotion to be considered a public good, a priority, a community shared value in each of their communities. When we observe organizations that have built a solid base of support in their community, as well as those who are less effective, we can say that there is a specific set of core values that are either present or lacking. This session will delve into the key values of a community shared value or public good and show how, when considered together, they create a roadmap for organizations to follow. To allow us to effectively showcase our work and worth in illogical times. In addition, this marks the annual return of one the most prominent tactics to use when talking about your work as a community shared value, Our Tourism Lexicon. This year, beyond expanding globally, we have added themes surrounding civic, equitable, and social goods to include when talking to our stakeholders. Join us for a detailed overview of what has changed and what is important to know for 2022 and beyond.

Introduced to the industry by a random internship application to Visit Baltimore, Andreas began an unexpected career that left him with a continued passion towards tourism. He leads the research and advocacy efforts of the entire organization with an eye towards developing data-driven tools to help destinations around the world tell their story.