Vice President, Research & Insights, NYC Tourism + Conventions

New York City Tourism + Conventions is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. NYCtourism.com is the official website of New York City reaching visitors when in their trip-planning stages and making sure they experience all that the City should offer during their trips. NYCtourism.com is also the home of key marketing programs including NYC Restaurant Week, Broadway Week and more.

The Vice President, Research & Insights leads and manages the Research & Insights Department, providing vision, direction, and execution for all market research initiatives. This role ensures the accuracy and integrity of all destination and industry data, supports decision-making across the organization, and serves as a key resource on tourism trends and insights for internal and external stakeholders. The VP partners closely with executive leadership to translate research into actionable strategies that advance NYC Tourism + Conventions' mission.

Job Requirements:

• Lead, supervise, and mentor the Research & Insights team, overseeing day-to-day operations, staff development, and departmental priorities while fostering a culture of continuous learning and professional growth.
• Direct the design, execution, and evaluation of research projects and market surveys (internal and external).
• Develop project specifications and manage relationships with independent research suppliers.
• Review, analyze, and synthesize research data (internal and vendor-supplied) to produce clear, actionable reports and recommendations for senior leadership.
• Maintain up-to-date market indicators and statistical data relevant to New York City’s travel, tourism, convention, and meetings sectors.
• Serve as the organization’s subject matter expert on travel industry trends, performance metrics, and competitive benchmarking.
• Present insights and findings to a variety of audiences, including executive leaders, board members, elected leaders, media, and industry partners.
• Advise and support member organizations and partners with data analysis and consulting services as needed.
• Develop, recommend, and manage the department budget; monitor expenditures and report on variances.
• Collaborate with other departments to assess research needs and provide strategic input for planning and initiatives.
• Ensure compliance with internal policies, industry standards, and ethical guidelines in all research activities.
• Participate in organizational strategic planning and policy development as part of the executive management team.
• Perform other duties and projects as assigned.

• Bachelor’s degree in Business, Marketing, Statistics, Economics, or related field required. Experience with hotel, marketing, and other tourism-related data preferred.
• Minimum 8 years of progressively responsible experience in market research, business analysis, or a related field, with significant management experience.
• Advanced skills in Microsoft Office (especially Excel and PowerPoint); experience with statistical/survey software (e.g., Qualtrics, SPSS) preferred.
• Demonstrated experience designing and managing research projects, analyzing large data sets, and delivering strategic insights.
• Excellent written and verbal communication skills, with the ability to present complex data clearly and persuasively.
• Strong analytical thinking, attention to detail, and organizational skills.
• Proven ability to manage budgets and departmental resources.
• Experience supervising, developing, and motivating staff in a collaborative environment.

Skills & Competencies:

• Strategic and analytical mindset
• Advanced research and data interpretation skills
• Effective communicator and presenter
• Team leadership and staff development
• Cross-functional collaboration
• Strong business acumen and organizational awareness
• Commitment to data quality, integrity, and confidentiality
• Knowledge of New York City’s boroughs, tourism industry, and cultural landscape is a plus.

Salary Range:

$190k - $210k

Apply on the New York City Tourism + Conventions Career Page