News

TO: New York State Tourism Colleagues RE: 2020 Destinations of NYS Travel, Tourism, Hospitality & Culinary College Scholarship Fund Please Respond before January 31, 2020 Thanks to your generosity and the hard work of NYSTIA's 2019 Scholarship Auction Committee, we raised over $17,000 at last…

I'm writing this note as I conclude my long tenure at Visit Rochester. This note is much less personal than I wish, but necessitated by the multitude of friends and associates with whom I need to share the news. Feel free to “pass it on".I came to Visit Rochester in September of…

  We first shared this information from our colleagues at U.S. Travel with our NYSTIA colleagues back on October 9, 2019. There's still time to plan, promote and make a difference: In 2018, Americans failed to use 768,000,000 vacation days, and actually forfeited 236,000,000 days - $65 BILLION…

THE GLOBE AND MAIL: Reach Canada's Prime N.E. USA Vacationers!More than 320,000 of our readers both in print and online are planning on vacationing in the North-East USA in the next 12 months. They'll be coming from all over Canada with more than 50% from Ontario – in easy driving…

Back at it again for a fourth year, Miles and Phocuswright are teaming up for our annual webinar to share critical trends, challenges and opportunities for tourism marketing in 2020 & beyond. Mark Blutstein, Senior Research Analyst at Phocuswright, joins Miles' Chris Adams to discuss several key…

Emily has an extensive background in traditional and digital media strategies and for most of her career has specialized in the Travel + Tourism Vertical. Emily's media career started in Upstate New York working for media outlets in the Capital Region and since then has moved across the country…

NEW YORK, NY– Moves Magazine named Mary Kay Vrba, President and CEO of Dutchess Tourism, Inc. (DTI), a 2019 Power Women Honoree at its annual gala event Friday evening. The Moves Power Women Gala, now in its 16th year, honors and celebrates women who embody the magazine's…

Harness the value of visitor experience data to drive sustainable revenues.IIn a mid-2019 dialog with NYSTIA staff, Rove Marketing learned that member feedback identified consumer data insight as a key member interest heading into 2020. It's with this feedback in mind that Rove Marketing has…

As a tourism marketer, you create and lead campaigns designed to deliver incremental visitors to your community, attraction or business.How do you know when your campaign was successful?Buzzwords like ROI, attribution, data-driven decisions and relevancy swirl around your professional networks but…

I LOVE NY has just launched a brand-new campaign, the Build Your Own Bucket List sweepstakes! Visitors to ILOVENY.com will be encouraged to explore our Top 20 selections for the 2020 Bucket List to encourage early consideration as they start thinking about their vacation plans for the year ahead and…

People from 26 states and Canada walked, ran, cycled, and paddled their way to fitness and fun this year as part of the new Canalway Challenge, launched by the Erie Canalway National Heritage Corridor in May. More than 1,279 individuals, 267 teams, and 30 organizations signed on. Participants…

AllTheRooms Analytics works with destination marketing organizations, convention & visitors bureaus and other tourism professionals to help them understand the short-term rental market. As a pioneer of AllTheRooms' venture into the data space a year ago, Victor Bosselaar has been able to deliver…

2020 will mark the 3rd year that My Passion Media, publishers of Canadian Traveller and Explore magazines, have partnered with NYSTIA to offer members the opportunity to reach the lucrative Canadian tourism market. My Passion Media understands how important the Canadian market is to NY destinations…

Camping Discount for Lake Ontario, St. Lawrence Regions Helps Fuel Surge; Campsites, Cabins, Cottages, Yurts Occupied More Than 680,000 NightsGovernor Andrew M. Cuomo announced that attendance at State Park campgrounds surged to an all-time high this year, fueled by a camping discount along the Lake…

2019: Average Leads 6,400 - 7,000This April marks the 6th year Hearst Women's Travel Group has been a media partner in the NYSTIA Co-Op. NYSTIA members reach nearly 8.7 million readers in the Northeast through the pages of Good Housekeeping, Women's Day and Country Living. Nearly 20 NYSTIA members…

Congress has an opportunity to renew Brand USA this year—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime.International travelers have many choices and we want them to choose America. Ensuring Brand USA's reauthorization ensures the U.S.…

  NYSTIA's 2019 Co-Op advertising programs generated tens of thousands of leads, booking and sales for NYSTIA members. We will build on that success and introduce new initiatives in 2020. NYSTIA's 2020 Media Co-Ops are more diverse and address a broader scope of engagement than ever before. In…

Rove Marketing helps tourism organizations solve problems and reach their full potential. We are unique in that we bring a deep understanding of destination management, data, and technology offered through a range of services and a suite of tourism research and tech platforms. We work with DMOs to…

Take Your Destination On The Road With Us! NYSTIA's 2020 consumer travel show schedule currently includes events in Toronto and Ottawa, Canada; Columbus and Cleveland, OH; Pittsburgh, Harrisburg, Lehigh and Reading, PA; Springfield, MA; Hartford, CT and Western New York. More shows are expected to…

Dear Friends,On behalf of the Canal Corporation and the New York Department of State, I would like to invite you to our upcoming SUNY / Erie Canal Bicentennial Forum on Workforce Development, on Wednesday, Oct. 30th at SUNY Adirondack in Queensbury. In cooperation with the State University of New…