News

Destination marketers are tasked with boosting visitation and driving local economic impact. With a crowded marketing technology landscape along with misleading KPIs, destination marketers need to not only justify spending and prove marketing impact but also maximize digital media performance and…

AUBURN, NY – Cayuga County Office of Tourism has become the first organization to achieve certification through Travel Unity’s Certified By Travel Unity (CBTU) program. CBTU is the travel and tourism industry’s only certification program that validates visitor-facing organizations’ efforts…

Natasha Caputo, Director of Westchester County Tourism & Film, will speak on the America and the 250th panel on Friday morning as part of the 2023 NYS Tourism Conference held in Oswego, NY. Natasha Caputo has decades of experience supporting tourism in New York. In her current…

Maria Hudson, Manager of Government Affairs at Constellation, will speak on the Sustainability Panel on the morning of Friday, April 21st at the 2023 NYS Tourism Conference. In response to the climate crisis, the world is rapidly moving toward a carbon-free future. As part of the greater…

Don Bennet Jr., President & CEO of Campground Owners of New York (CONY), will speak on the New York's Great Outdoors panel on Thursday afternoon as part of the 2023 NYS Tourism Conference held in Oswego, NY on April 19-21.  Don is the President and CEO of Campground Owners of New…

Fred Bonn, Regional Director of the Finger Lakes Parks at New York State Office of Parks, Recreation and Historic Preservation, will speak on New York's Great Outdoors on Thursday afternoon as part of the 2023 NYS Tourism Conference held in Oswego, NY on April 19-21. Fred will speak on the new…

In this informative session presented by NYS Canal Corporation's Darby Racey and Oswego Expeditions' Jennifer Mays, you'll learn about NYS Canal Corporation’s On the Canals program, a free recreational program offering unique opportunities to experience the Canal system and the adjoining Empire…

Learn how to track the return on money spent on advertising your destination down to in-market spend, such as hotel bookings and travelers’ spending. In this session, Mark Preston from Adara and Tim Kellher from Workshop will share how you can understand and measure the economic impact of…

NYSTIA exhibited at the Ottawa Travel & Vacation Show at Shaw Centre in Ottawa, Ontario, Canada on April 1st and 2nd. This was our first show in Ottawa since the pandemic. Canadian travelers are excited to come back to New York State and experience all the unique destinations New York has to…

FIRST TIME - Flexible Itinerary: All of the featured destinations are proximate to our host hotels, so a large shuttle bus will run continuously, departing from the hotels every 20 minutes beginning at 3 PM and moving attendees flexibly from location to location!  Program-Related Destinations:…

Regular SEO audits are crucial. It ensures that your website has the highest SEO standards and is optimized for search. This workshop, presented by BBG&G's Kayla Lloyd and Alyssa Maroney, will help you understand the benefits of SEO and regular SEO audits - as well as what they need to do to get…

The following provides NYSTIA Data Analyst Ryan Maercklein's insight and takeaways from the Navigating Economic Uncertainty and How to Prepare Your Destination webinar presented by Civitas and Tourism Economics. This webinar was highly informative; insights were provided regarding the…

Dr. Bridget Niland, Dean of the College of Hospitality, Sport, and Tourism Management at Niagara University, will speak on the Workforce Development panel on Wednesday, April 19th at the 2023 NYS Tourism Conference. In particular, Bridget will share the actions and strategies implemented…

 New Campaign Will Highlight New York's Baseball Legacy and Will Encourage Fans to Plan a Baseball-Themed Getaway    Attractions and Events Highlighted at iloveny.com/baseball Governor Kathy Hochul today announced a new travel and tourism partnership between I LOVE NY, the New…

Penny Peters, Manager at Akwesasne Travel - Saint Regis Mohawk Tribe, will speak on 'Sharing the Mohawk Spirit - The Akwesasne Travel Story' as part of the transformational tourism bloc on Wednesday, April 19, at the 2023 NYS Tourism Conference. In particular, Penny will discuss how connections and…

New York City’s Official Destination Marketing Organization and Convention and Visitors Bureau Introduces New Name and Brand Identity System #WHATSGOODNYC Social Campaign Launches Today Harnessing the “Opinion Power” of Millions of New Yorkers New York City (March 28, 2023) —…

Dine with us at the 2023 NYS Tourism Conference and explore a flavorful experience in Oswego, New York! The menus at the Best Western Plus Oswego Hotel & Conference Center have been carefully selected* by Executive Chef Mark Pluff and staff to highlight the best the region has to offer.  Check…

Both the NYS Senate and Assembly have approved budget proposals restoring the $1 million dollar cut in Tourism Matching Funds proposed in the Executive Budget Proposal. Their proposed budgets would match the $3.5 million allocated in last year's budget.  NYSTIA communicated early in…

Lauren Roberts, Saratoga County Historian at Saratoga County, will speak on the groundwork being laid in Saratoga County in preparation for commemorating the 250th Anniversary of the American Revolution as part of the 'New York and the 250th: A Historic Opportunity' panel at the 2023 NYS Tourism…

Bill Sweitzer, Director of Marketing at the NYS Canal Corporation, will moderate the New York's Great Outdoors panel on Thursday afternoon as part of the 2023 NYS Tourism Conference held in Oswego, NY on April 19-21. The discussion will highlight the abundance of outdoor recreational opportunities…