Dec 18, 2021
More Sophisticated, Engaging Booth Format Planned for 2022
NYSTIA's I LOVE NEW YORK travel show presence will be undergoing significant investment and upgrade as we begin our 2022 recovery and resurgence initiatives. After consultation with trade show specialists, we're enhancing both our use of technology and our consumer engagement technique to provide an enriched experience for the consumer and better outcomes for our exchibitors:
Trade Show Plans & Strategy
We Will Be Announcing Additional Trade Shows & Event Promotions
A handful of events that we would normally participate in first quarter are not being presented in 2022 by the respective show promoters. We are searching for additional high yield event opportunities to help promote your destinations. Look for additional 2022 shows and events to be announced early in 1st quarter.
As we implement the new booth configuration and engagement strategy, we will be closely monitoring efficiencies and effectiveness. What we learn from experience will inform further innovation and adaptation for the balance of the year. Look for additional 2022 shows and events to be announced early in 1st quarter. - Bob Provost
P.S. Don't forget to sign up for NYSTIA's 24/7 Virtual Trade Show Program: NYSTIA members can be online exhibitors year-round with guaranteed, pre-qualified lead reports every week!