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2023 NYSTIA Annual Meeting Workshop: Good Fences: Best Practices for Working with Influencers

Aug 8, 2023

Mary Gendron, Senior Vice President-Managing Director of Mower will be presenting Thursday September 14th at the 2023 NYSTIA Annual Meeting, Good Fences: Best Practices for Working with Influencers. She will be discussing tips for finding, engaging with and contracting with social media influencers.

Why you should attend this session: 

  • Evaluating: looking beyond the stats
  • Engaging: picking the right match
  • Negotiating: setting expectations via contract

Key Takeaways:

  • Efficient and effective influencer engagement
  • Maximizing results while minimizing potential issues

Mary welcomes input from attendees on their best practices and experiences.

Register now for the 2023 NYSTIA Annual Meeting!

About the Speaker: 

Mary Gendron leads Mower’s New York City market initiatives and the agency’s Travel and Tourism specialty. Having founded her own agency two decades prior to combining it with Mower in late 2014, Mary has deep experience representing brands throughout New York State, North America and internationally. Current and past clients include Westchester County Tourism & Film, Whiteface Lodge, Lake House on Canandaigua, Sofitel New York, Lufthansa Group, Four Seasons Hotels and Resorts, Pebble Beach Resorts, and many others. Mary has been a guest speaker on university campuses including Cornell, Boston College, and Johnson & Wales. Mary is a recipient of HSMAI’s Winthrop W. Grice Lifetime Achievement Award. Post-9/11, she was appointed to the Mayor’s Crisis Communications Committee which was charged with reinvigorating New York City’s tourism. Mary is active in several industry associations including Destinations International.

About Mower:

Mower is an independent, employee-owned marketing/advertising/public relations firm with 4 decades of travel and tourism experience and 5 offices throughout NYS. Mower’s “Making Fierce Friends” philosophy drove NYSTIA’s award-winning Roam The Empire.

To learn more visit their website.