Target New York State Fair Visitors as They Traverse New York State!
'Explore Nearby New York' Marketing Initiative:
The New York State Fair is an iconic annual summer go-to for many visitors from across the northeastern U.S. and neighboring Canadian provinces. These visitors have made Syracuse.com the #1 media source for all things State Fair. In 2024, 1.4 million page views were recorded on the site, reflecting audiences from all 50 states and over a dozen nations. In fact, the New York City Metro was the #1 source of page consumption for New York State Fair information.
How does it work?
Advance Media NY Travel & Tourism and NYSTIA are partnering to offer New York destinations an opportunity to take advantage of this incredible audience to encourage fairgoers to visit your destination on their way to the Fair or on their way home from the Fair… or invite them to visit later this Fall... with ad placement adjacent to /embedded in NYS Fair content.
The Fair coverage will begin on August 6 and run through September 5, 2025. Act now to take advantage of this timely marketing opportunity!
This 'Explore Nearby New York' NYSTIA Marketing Initiative offers some compelling benefits:
Digital Display Ads*: 493,826 impressions - $4,000 campaign investment
'Explore Nearby NY' Initiative Support: $2,000 * YOUR Investment: $2,000!
Digital Display Ads* w/creative services: 493,826 impressions - $5,000 campaign
'Explore Nearby NY' Initiative Support: $2,500 * YOUR Investment: $2,500!
*Leaderboard 728x90; Rectangle 300x250; Mobile Banner 320x50. All ads max 60KB
In-Story Video* Ads: 222,222 impressions - $4,000 campaign,
'Explore Nearby NY' Initiative Support: $2,000 * YOUR Investment: $2,000
*client-supplied 15" or 30" video; Aspect Ratio: 16:9; File Size: 50mb; File Format: MP4, MOV
Should impressions not be fulfilled at the end of the State Fair coverage period, any remaining impressions to be delivered they will be delivered on syracuse.com run of site.
Added Value:
- Any New York State destination that buys into this program will be highlighted in Syracuse.com’s self-promotion marketing with your logo listing them as a partner of our State Fair coverage.
- We will offer adhesion units at over 56% off. Adhesion unit run for 24 hours and “stick” with the reader as they consume State Fair content. Rate to participants will be just $1,000.
Advance Media NY Travel & Tourism will provide a report for each participant showing you results of your campaign and the campaign as a whole upon completion. If you decide to continue with marketing past the conclusion of the New York State Fair coverage, Advance Media NY will offer the preferred participant pricing through 2025, and will target audiences you want to reach through our first and third-party data.
Space Reservation: On or before August 1, 2025
Advertising Creative: On or before August 4, 2025
- We encourage you to include the phrase 'Explore Nearby NY'.
- Please submit your ads to Rachele Markle, Rachele@nystia.org
Campaign Dates: August 6 through September 5, 2025
To discuss opportunities beyond the NY State Fair campaign, please contact Bridget Cerrone, Advance Travel & Tourism; bcerrone@advancemediany.com 315-282-8538.