2025 'Explore Nearby New York' Multimedia Marketing Initiative
Target New York State Fair Visitors with Advance Media NY Travel & Tourism and NYSTIA
The New York State Fair is iconic and a summer go-to for many consumers from both New York State and neighboring states and provinces. When it comes to content and information about the Fair, Syracuse.com has become and remains the #1 content source for all things State Fair.
In 2024, 1.4 million page views were recorded on the site, reflecting audiences from all 50 states and over a dozen nations. In fact, the New York City Metro was the #1 source of page consumption for New York State Fair information. Imagine seeing dozens of ads from New York State tourism destinations whenever New York State Fair content is being consumed!
Advance Media NY Travel & Tourism and NYSTIA are partnering to offer NYSTIA members an opportunity to take advantage of this incredible audience with ad placement adjacent to /embedded in NYS Fair content. Participating destinations’ advertising will run in rotation.
What a prime audience to encourage readers to visit now or visit later…On their way to the Fair or on their way home from the Fair… Or invite them to visit later this Fall.
The Fair coverage will start several weeks prior to opening day and will wrap up just after Labor Day, allowing your campaign to run for up to 30 days.
Start date on or after August 6 through September 5. Act now!
This Explore Nearby New York marketing Initiative offers some compelling benefits:
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Advance Media NY will provide each member that participates with a template and the artwork for Explore Nearby NY to make it easy to create your message to be included in all ads that run for this promotion. Added Value:
- Any destination that buys into this program will be highlighted in Syracuse.com’s self-promotion marketing with your logo listing them as a partner of our State Fair coverage.
- We will offer adhesion units at over 56% off. Adhesion unit run for 24 hours and “stick” with the reader as they consume State Fair content. Rate to participants will be just $1,000.
Advance Media NY Travel & Tourism will provide a report for each participant showing you results of your campaign and the campaign as a whole upon completion. If you decide to continue with marketing past the conclusion of the New York State coverage, Advance Media NY will offer the preferred member pricing through 2025 and will target audiences you want to reach through our first and third-party data.
Space Reservation: On or before August 8, 2025
Advertising Creative: On or before August 13, 2025
Please submit your ads to Rachele Markle, Rachele@nystia.org
Campaign Dates: August 6 through September 5, 2025