Yankee Magazine: Delivering New England's Affluent Audience

500,000 Yankee Readers Travel to New York State Annually

Introducing The Typical Yankee Reader: Lisa is a 56-year-old Massachusetts resident who loves to travel. She is well-educated, affluent, and owns her home with her husband. Lisa leads a busy, active lifestyle and enjoys spending her days trying new recipes and exploring the Northeast. The Smiths go out to eat numerous times a month and enjoy visiting theatres, museums, and art galleries. A curious person, Lisa is always looking for new ways to improve her home and enjoy life to the fullest. HHI Income: $114,500. 68% female. Average age—56. 85% travel annual. Average spend per year on travel: $6,744.

Circulation: 330,000. Audience: 1.7 million primarily in New England states.
500,000 Yankee readers visited New York State in the last 12 months.

1/6th page cost: $1,678. All other sizes, contact bob@nystia.org for rate.

May/June Closing Date: March 2. In Home: April 24

Merchandising: Reader Service included in each travel issue, May/June

Use this link for Yankee's online media kit

For additional information, contact
Nick J. Romano