Welcome Remarks:
Program: Building an Actionable Marketing Plan
Guest Speaker: Nicole Mahoney, President, Travel Alliance Partnership
Everyone is working with many moving parts, and no matter the size of an organization, we are all tasked with doing more with what you have and stretching your resources to the max. When it feels like just getting promotions out the door is an accomplishment, strategy is the answer. Taking a step (or two) back to return to strategy provides structure and peace of mind that all the bases are covered. While strategy provides the structure, it needs the support of an actionable and realistic tactical plan.
Nicole will share how you can build a marketing plan of actionable tactics that feed strategy through the PESO model. The ‘PESO’ acronym stands for Paid, Earned, Shared and Owned Media. Learn to use the framework to turn your strategy into action, tying all tactics back to your main goals and messages for a holistic marketing campaign.
Nicole Mahoney is an entrepreneur, speaker, author, and podcast host with a passion for business. A travel industry and marketing expert, she lives, sleeps, and breathes collaboration. With two research studies, an award-winning weekly podcast and newly released book on the subject, she is on a mission to help everyone collaborate better, no matter the industry. As CEO of Travel Alliance Partnership, she supports a team of professionals in working collaboratively with travel, tourism, and hospitality organizations to attract what they need to grow and thrive.
Nicole was recognized as 2019 small business-person of the year by the Small Business Council of Rochester. She serves as Board member for the Ontario County Chamber of Commerce, as co-Chair of the NYSTIA Workforce Development committee, Board of Trustees Member for the Saunders Finger Lakes Museum and Fund Board Member for the Erie Canal National Heritage Corridor.
Brunch Menu: Mini pancakes & French Toast with butter & maple syrup, real home-fried potatoes with onions & peppers, sliced honey glazed baked ham, baked vegetarian frittata, pork sausage links, fresh fruit display, freshly baked pastries, scones, rolls & breads, chilled juices, coffee & tea stations
Schedule:
10:00 AM - Erie Canal Side Banquets: Brunch & Program
210 Market Street
Lockport, NY 14094
12:30 PM - Cruise aboard Lockport Locks & Erie Canal Cruises vessel
including double lock passage
Registration: $65 per person; $57 Canal NY Members (deadline June 20, 2025) Includes Program, Brunch, and Canal Cruise! Register now