Resources & Insights

Browse our Resource Library for the latest industry insights, expert tips, policy updates, best practices and more affecting New York State's tourism industry.

posted: February 10, 2026

NYSTIA Weekly Newsletters

Keep in touch! Subscribe to our weekly newsletter for updates, member news, resources, job postings, and more! Feb 3 - Angie Briggs of Brand USA to Keynote, Open Floor Advocacy Session, Untold Stories Feb 10 - Don't Wait to Donate, Host Hotel Nearing Capacity, Advocacy Matters Jan 6 - Welcome…

posted: February 4, 2026

Wednesday Webinar Recaps: January 2026

Thank you for joining us for the NYSTIA Wednesday Webinar January 2026 series! Below you'll find the links to the recaps for all past webinars of this series. Each recap includes a bullet-point summary, slide decks, and a video recording. Agritourism, Accessibility, and Adventure: Insights…

posted: November 27, 2025

New York State Untold Stories

Invited to speak at the New York State 250 Commemoration Summit in Lake George, the NYSTIA DEAI (Diversity, Equity, Accessibility, and Inclusivity) Committee was asked to share insights on influential New Yorkers whose work helped shape our nation and advance human rights. With an audience of…

posted: January 20, 2026

Hike with Purpose: Join the Hemlock Woolly Adelaide Learning Series

This article was written and provided by NYSTIA Member Megan Pistolese-Shaw, Education Outreach Coordinator at SLELO PRISM. Picture yourself stepping into a quiet winter forest. Snow softens every sound, settling gently on the branches of towering evergreens. The air is crisp, the world still. Among…

posted: December 16, 2025

SLELO PRISM’s Virtual Hike Challenge

Hike for a Purpose This Winter! Love winter hiking or snowshoeing? December through March, join the #VirtualHikeChallenge and help protect hemlock trees from an invasive pest—the Hemlock Woolly Adelgid (HWA). Event description: The Virtual Hike Challenge is hosted annually by the St. Lawrence…

posted: December 16, 2025

Hemlock Woolly Adelgid Learning Series

Protect hemlock trees from an invasive pest this winter! Event Description: Learn to identify, survey, and report hemlock woolly adelgid (HWA) through a unique learning series running from December 2025 to March 2026. HWA is an invasive insect that kills hemlock trees. Hemlock trees are a…

posted: November 10, 2025

Workforce Development Resources

The Workforce Development Committee's mission is to strengthen and expand New York State's tourism industry by building career pathways, enhancing employer capacity, and connecting talent to opportunity across the state for a robust, sustainable tourism workforce. Explore the committee’s resources…

posted: November 10, 2025

Member Colleges & Universities Program Information

Finger Lakes Community College is a place where opportunity awaits. It is a vibrant community that prepares students for lives and careers that are successful and fulfilling. At FLCC, you'll receive an affordable education that has so much to offer. You'll have opportunities to be involved in…

posted: November 5, 2025

Wednesday Webinar Recaps: Fall 2025

Thank you for joining us for the NYSTIA Wednesday Webinar Fall 2025 series! This year saw a 58% increase in signups compared to last year, indicating a growing interest in these free, educational morning sessions. Below you'll find the links to the recaps for all past webinars of this series.…

posted: October 21, 2025

Fall Survey Update: Canadian and U.S. Travel Sentiment & Behavior

In previous presentations and webinars on this topic, Rove shared survey findings from Leger, a Canadian firm specializing in travel and tourism research. Their initial May study explored Canadian attitudes toward U.S. travel. Leger has now completed a follow-up Fall study, providing a more…

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