Resources & Insights

Browse our Resource Library for the latest industry insights, expert tips, policy updates, best practices and more affecting New York State's tourism industry.

posted: July 20, 2026

Insights Driven By Data: From Vacations to Micro-Adventures

With rising costs and increased financial uncertainty, it would be natural to assume that Americans are cutting back on travel and prioritizing other, more essential expenses. But isn’t recreation “essential” to living a happy, healthy life? That’s what I would assert. And the data shows…

posted: July 14, 2026

Insights Driven By Data: The Tourism Benefits of Growing New York's Film Industry

On July 17, 2026, filmmaker Christopher Nolan reached yet another high of his industry-defining career with the release of The Odyssey. With a budget of approximately $250 million, it's the first movie to be entirely shot on IMAX cameras. Only two cinemas in New York State are equipped to screen…

posted: June 16, 2026

Insights Driven By Data: Connecting With Consumers in the Sea of AI

We live in a rapidly evolving attention economy in which AI is flooding the internet, resulting in concerns of oversaturation and disengagement with consumers. From written articles to YouTube videos to short-form content, AI-produced media is growing increasingly realistic yet emotionally empty.…

posted: May 26, 2026

Wednesday Webinar Recaps: March 2026

Thank you for joining us for the NYSTIA Wednesday Webinar March 2026 series! Below you'll find the links to the recaps for all past webinars of this series. Each recap includes a bullet-point summary, slide decks, and a video recording. Measuring Economic Impact Ranks as DMO's Top Priority…

posted: May 11, 2026

During National Small Business Week, DEC Launches New Sustainable Business Navigator Program

In recognition of National Small Business Week, New York State Department of Environmental Conservation (DEC) Commissioner Amanda Lefton today announced the launch of the Sustainable Business Navigator program to provide free advice to small businesses so they can cut costs while also helping the…

posted: February 18, 2026

Hospitality Study Recommends 400-Room Downtown Hotel

Visit Buffalo today released the results of a comprehensive tourism market study with a key finding: A new full-service convention center hotel is vital for the region’s continued growth as a host of meetings and conventions. The study, conducted by HVS, recommends that the community prioritize…

posted: November 10, 2025

Member Colleges & Universities Program Information

Finger Lakes Community College is a place where opportunity awaits. It is a vibrant community that prepares students for lives and careers that are successful and fulfilling. At FLCC, you'll receive an affordable education that has so much to offer. You'll have opportunities to be involved in…

posted: October 21, 2025

Fall Survey Update: Canadian and U.S. Travel Sentiment & Behavior

In previous presentations and webinars on this topic, Rove shared survey findings from Leger, a Canadian firm specializing in travel and tourism research. Their initial May study explored Canadian attitudes toward U.S. travel. Leger has now completed a follow-up Fall study, providing a more…

posted: October 4, 2025

Governor Hochul Announces Completion of Recreation & Transportation's Projects Supporting Year-Round Tourism in Heart of Adirondacks

World-Class 34-mile Adirondack Rail Trail Now Open for Year-Round Public Use Adirondack Railroad Tupper Lake Station Platform Completed View Photos and Video of the Adirondack Rail Trail View a Map of the Adirondack Rail Trail Governor Kathy Hochul today announced the completion of two major…

posted: July 15, 2025

May & June “Oh, Canada” Travel Data Report

The May & June edition of the Oh, Canada Travel Data Report is now available, offering valuable insights into Canadian travel sentiment, emerging trends, and key developments such as the launch of the Canada Strong Pass. This report provides timely data to support strategic planning and engagement…

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