Thank you for joining us for the NYSTIA Wednesday Webinar March 2026 series!
Below you'll find the links to the recaps for all past webinars of this series. Each recap includes a bullet-point summary, slide decks, and a video recording.
Measuring Economic Impact Ranks as DMO's Top Priority Amid AI Disruption
March 11 - with Sojern
Our first Wednesday Webinar of March featured Nick Beaulieu from Sojern, who presented significant insights from Sojern's 2026 State of Destination Marketing Report and discussed how measuring economic impact ranks as DMO's top priority amid AI Disruption. Full recap.
Cross-Border Impacts in New York State: 2025 Wrap-Up
March 18 - with Rove
This webinar, presented by Sally Donovan and Jamie Mageau from Rove, unpacked the cross-border travel impacts between the U.S. and Canada. They analyzed the 2025 performance for New York State tourism with an outlook for 2026. Full recap.
Beyond the Pour: How DMOs Can Turn Wineries, Breweries & Culinary Culture into Destination Drivers
March 25 - with Zartico
In this webinar, Kelly Fitzpatrick from Zartico brought together panelists, Brian Hayden from Visit Buffalo, Erin Rafalowski from Visit Ithaca, and Hilary Fenner from Tour Cayuga to discuss how they promoted their local craft food and beverage to enhanced visitor experience and driven visitation to their destination. Full recap.