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January 17 - New York State On a Global Stage - Let the Games Begin!

by Brooke Wilson

Governor Hochul Announces Start of Lake Placid 2023 FISU World University Games

On Thursday, January 12, Governor Kathy Hochul announced the official start of the Lake Placid 2023 FISU World University Games, welcoming 1,443 collegiate-athletes from more than 540 universities and 46 nations gathered to celebrate the biennial multi-winter sports event! New York State has made significant investments in the North Country totaling more than $550 million over the last six years in preparation for the World University Games and ongoing regional tourism. Read more...

The Opening Ceremony was an inspiring kick-off to the Games, which has brought thousands of athletes and spectators from around the world to the Adirondacks. Beyond the immediate positive impact the games will have on the local economy, they will elevate the awareness of Upstate New York's great outdoors and world-class sports facilities globally. As a proud North Country native, I was honored to represent NYSTIA at this historic event!

- Brooke Wilson

Stewardship Initiatives Coordinator

2023 New York State Tourism Conference
April 19-21, Oswego, NY
Join your tourism colleagues for a practical, tactical, no-nonsense look at the opportunities and obstacles along the road to success! Register // Book Your Room
NYSTIA Annual Meeting & NYS Tourism Excellence Awards
September 13-15, Rochester, NY
NYSTIA's Annual Meeting is scheduled for September 13-15, 2023 at the Hyatt Regency in Rochester, NY. Stay tuned for details!

Two More Shows Added to the NYSTIA Travel Show Schedule
Sign up to have us represent your destination at the:
  • 03/12 - New Jersey Golf & Travel Show
  • 03/18 - Adirondack Sports Summer Expo
Check out our full 2023 Travel Show schedule for details.

Member News: 

Register for Museums Advocacy Day

Unite with museum colleagues from across the country as one voice to reaffirm our value, collective contributions, and aspirations. The resources and insights you’ll...Read more.

January Employee Benefits Tips & Guidance from NYSTIA Member Brown & Brown

In their Employee Benefits January Newsletter, Brown & Brown Inc. provided important guidance on a number of issues, including pay disclosure, HSA relief, and more. Read more.


National Plan for Vacation Day, January 31
National Plan for Vacation Day, held on January 31, is a day to encourage Americans to plan their time off! Learn more.
State of the American Traveler Survey Findings, 02/01, 11 am EST
Gain unique insight into how traveling consumers are thinking and feeling as they continue to navigate challenges... Register.
China Market Update & Insights, 02/9, 12 pm EST
The team at Brand USA is hosting a webinar providing a comprehensive market update and insights from their key partners in China. Register.
Key Takeaways: The State of the American Traveler, January 11
Ryan Maercklein, NYSTIA Marketing Analyst discusses a wide array of topics covered including the economic...Read more.

NYSTIA 2023 Co-Ops: 

Globe & Mail: Driving Canadian Visitors to NYS in 2023 - Deadline January 31, 2023
With an audience of 3.8 million integrate page impressions and 1.7 million NYS tourism branded impressions! Learn more & Sign Up.
NYSTIA's 2023 Co-Op Programs address digital infrastructure, market intelligence, destination management, group travel, and more! 

Job Postings: 

Whether you're seeking a new opportunity or sharing one, don't forget about the NYSTIA jobs board! You can also submit your organization's open jobs which we will post on our website and in this newsletter for the general public.